Facebook sites (in English, Places) was the first step in making Facebook a physical service. It became the best way to move the action of real-world network. In places, people could open the application and state that was at that time and at that site. Out automatically in the profile and their friends could go to the meeting.
From today, still in evidence (or 'beta' as they say in the computer world) Facebook has enabled offers (which is how they have translated the English word 'deals'). The first companies that have chosen this way to promote their establishments are El Corte Ingles, BBVA, Starbucks, Sol Meliá, FC Barcelona and Clinique.
Each has chosen to engage the customer in a different way. The BBVA, for example, will donate one euro to Haiti every time a consumer that is declared in an office or ATM in your network. This way of creating deals positioned in stores are hiring in the U.S. since mid-November and is now released in Spain, Italy (the most active Internet users in Europe), United Kingdom, France and Germany.
In the jargon of social networks is called check-in (as when the hotel bill) to the act of publishing on where one is found. Then, upon entering the consumer sporting goods stores have a 50% discount, it will make the Meliá in its restaurant and spa services (without accommodation). The Starbucks coffee will upon those who employ the promotion.
The Museum of Barcelona Football Club has opted for a 2X1 at the entrances. Clinique also will be tested on people who want and giving away product samples. The procedure for using these offers is personal and, as indicated by Irene Cano, respects privacy: "As we enter the trade enough to say that you are there.
If there is an offer a note will appear in yellow. When you tap it appears Information screen to display the employee to give us the desired product with the proposed discount. " The facilities will not know who the consumers are entering their store. The platform offers building to see how much come and redeem the coupon on the phone, but not their identity or buying.
According to Irene Cano, commercial director and head of Facebook in Spain, this is just the beginning: "The first U.S. data show how this platform streamlines the local trade. The shops have noticed an increase in visits between two and six times since being used. " Participating merchants have a platform to put their bids.
Facebook does not charge for it, "but if you want more advertising media can hire as has been done so far. In any case, to appear on the bulletin board user who has used a supply will be much more important," nuances Cano. At the moment this platform does not work in Spain, have only chosen to work with companies looking to social networks permeable until service is established.
Laura González-Estéfani him as "the great candy of the year", which fits perfectly with the news last week when Facebook announced that it would be available on mobile phones and low midrange through an application for these terminals. Unlike its major competitor in this regard, Foursquare, a set of social location caused a furor in the United States and has some special discounts, Facebook has more people registered and provides greater ease in creating bids.
"To begin with," says Cano, "we are not a game based on other services, including Foursquare, but a social network that focuses on geolicalización, for making the shares pass to the real online world." What we do not seem to have thought, or at least do not declare any intention to do so, is that part of the addiction that generates Foursquare has nothing to do with rewards in the real world, but the badges, a kind of digital badges giving symbolic recognition.
The latest figures from Facebook maintain growth. More than 5,000 million subscribers worldwide, ten million of them in Spain. 50% is connected to the average daily profile friends is 130. Gradually, Facebook has become a service for access from mobile. Have already exceeded 200 million people connected to Facebook from your phone normally.
And they are twice as active than accessed from a computer. 
From today, still in evidence (or 'beta' as they say in the computer world) Facebook has enabled offers (which is how they have translated the English word 'deals'). The first companies that have chosen this way to promote their establishments are El Corte Ingles, BBVA, Starbucks, Sol Meliá, FC Barcelona and Clinique.
Each has chosen to engage the customer in a different way. The BBVA, for example, will donate one euro to Haiti every time a consumer that is declared in an office or ATM in your network. This way of creating deals positioned in stores are hiring in the U.S. since mid-November and is now released in Spain, Italy (the most active Internet users in Europe), United Kingdom, France and Germany.
In the jargon of social networks is called check-in (as when the hotel bill) to the act of publishing on where one is found. Then, upon entering the consumer sporting goods stores have a 50% discount, it will make the Meliá in its restaurant and spa services (without accommodation). The Starbucks coffee will upon those who employ the promotion.
The Museum of Barcelona Football Club has opted for a 2X1 at the entrances. Clinique also will be tested on people who want and giving away product samples. The procedure for using these offers is personal and, as indicated by Irene Cano, respects privacy: "As we enter the trade enough to say that you are there.
If there is an offer a note will appear in yellow. When you tap it appears Information screen to display the employee to give us the desired product with the proposed discount. " The facilities will not know who the consumers are entering their store. The platform offers building to see how much come and redeem the coupon on the phone, but not their identity or buying.
According to Irene Cano, commercial director and head of Facebook in Spain, this is just the beginning: "The first U.S. data show how this platform streamlines the local trade. The shops have noticed an increase in visits between two and six times since being used. " Participating merchants have a platform to put their bids.
Facebook does not charge for it, "but if you want more advertising media can hire as has been done so far. In any case, to appear on the bulletin board user who has used a supply will be much more important," nuances Cano. At the moment this platform does not work in Spain, have only chosen to work with companies looking to social networks permeable until service is established.
Laura González-Estéfani him as "the great candy of the year", which fits perfectly with the news last week when Facebook announced that it would be available on mobile phones and low midrange through an application for these terminals. Unlike its major competitor in this regard, Foursquare, a set of social location caused a furor in the United States and has some special discounts, Facebook has more people registered and provides greater ease in creating bids.
"To begin with," says Cano, "we are not a game based on other services, including Foursquare, but a social network that focuses on geolicalización, for making the shares pass to the real online world." What we do not seem to have thought, or at least do not declare any intention to do so, is that part of the addiction that generates Foursquare has nothing to do with rewards in the real world, but the badges, a kind of digital badges giving symbolic recognition.
The latest figures from Facebook maintain growth. More than 5,000 million subscribers worldwide, ten million of them in Spain. 50% is connected to the average daily profile friends is 130. Gradually, Facebook has become a service for access from mobile. Have already exceeded 200 million people connected to Facebook from your phone normally.
And they are twice as active than accessed from a computer.
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