After Belgium, France: the Union of the national daily press (SPQN) announced on Thursday, January 20, will enter the competition authorities and an inquiry into the practices of Apple's sale of subscriptions press. The Belgian Minister of Economy, Vincent Van Quickenborne, announced Tuesday that he seized the policeman of the Belgian competition for the same reasons.At the root of this anger, a change in the rules adopted by Apple for the applications of its iPhone and touch pads iPad. While many newspapers were developing materials for these subscriptions, the company decided to deny them the direct marketing of subscriptions on their websites. Apple therefore requires publishers to sell their newspapers through its iTunes library, where the company collects 30% of sales, excluding subscriptions coupled iPad paper.
The application iPad World, which included a subscription system Lemonde. com, has been rejected by Apple. This rule change came when the company delayed the launch of its own daily iPad, scheduled for mid-January, and published with the News Corp. group. Rupert Murdoch. The Daily will be sold by subscription in iTunes, priced at $ 0.99 a week.
Moreover the percentage charged, the obligatory passage through iTunes poses other problems for publishers, "who are deprived of marketing data on customers' details to the Denis Bouchez, president of SPQN. The new rules provide Apple with almost complete control from the reading habits of readers of newspapers to customer files.
These data are a crucial tool in the marketing of subscriptions, but also in advertising sales. However, Apple now has its own advertising, IADs, where it takes 40% of revenues. With the data it has on users of its products, the company is able to offer its mobile tablets and targeting thinner than its competitors, including Google, consider it an unfair practice .
An editor, however, does not care about these rules: Hugh Hefner, Playboy founder, announced Wednesday that his magazine would be available on iPad charm. Mr. Hefner thinks he found a solution to the locking system of subscriptions and the ban on publication of nude photos on the shelf: he will propose a standard website, accessible only to subscribers, but with features appropriate to the form Tablet .
Article published in the edition of 22.01.11
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