We continue with the series of interviews with past findings MWC 2011. This time we wanted to have the vision of an operator, Vodafone, has also been the most aggressive mobile announced and terminals for the start of the year. We attend Ignacio Román, director of Vodafone terminal area, we leave you with his words: Tech News Buzz: One of the impressions of the MWC has been that we started to attend some adjustment in the number of mobile platforms, there is no room for so many have a user fee and a reasonable future for developers to invest in them.
How do you see from Vodafone this scenario? Ignacio Román, Vodafone Spain: First assist, as you say, a realignment of platforms to facilitate the development of the ecosystem. There will be three, four, five platforms at most. We understand that Android is here and is here to stay and is the fastest growth, Apple certainly is big and winning; joining Nokia and Windows celebrate it, we believe it is good to have more competition and customer offerings.
We also have Blackberry and RIM also has a differential value, then we have Bada, we'll see if Samsung has enough strength to become a standard and little else. First there must be sufficient to ensure competition and, second, not so many that eventually there will be a great confusion in the market.
Five or six platforms in the market, perfect for us. Tech News Buzz: A reading that has made the alliance between Nokia and Microsoft is that it is a positive scenario for the telcos face the choice of Android. Better to have multiple platforms with options on the market that concentrating on Google and Apple could squeeze more in negotiations if they stay alone Ignacio Román, Vodafone Spain: Here, if we understand the smartphone as the Internet access device of the future something we understand it, it is clear that Microsoft was running out, I had no choice but to react.
In this issue we are "agnostic", we offer the best network, have the best rates and have different platforms that provide a good user experience. The more competition the better, in the case of Nokia and Microsoft are two companies very strong financial capacity, brand awareness and, in the case of Nokia, with market share ...
if they come to help grow the ecosystem and support the thrust of operators for customers to enjoy mobile data, as from Vodafone happy life. Tech News Buzz: It has missed both Vodafone ads in the MWC and the fair in general, hear about NFC services, which promises to be one of the stars of the mobile world in the coming years.
What role do you think the telcos are going to have to pay mobile phone? "You'll be as a mere" carrier "or re-enter intentaréis services? How do you see NFC and mobile payment this year? Ignacio Román, Vodafone Spain: Each evolution of technology gives us a chance, but it is also true that more and more the development of services can not be pushed by a single element of the value chain.
For the development of NFC has to be a series of conditions that begin to be realized, as the case that support Android and NFC, the devices already ... now we bring to operators and other elements such as financial companies develop services. This is like a fish biting its tail, reminiscent of my time in the financial sector when it launched the chip in credit cards, the problem was there was not enough shops to accept the chip, so that the card was not value, and businesses were hesitant to accept because there was not enough cards.
It is very difficult to build the ecosystem until it has enough terminals in the NFC market. After that is when this will begin to be interested. So I think this year we will not see a big boom in the NFC, now we have the Nexus S, which already supports both hardware and software, and many will come in the second half of the year.
Will be in two or three years when we have services that develop, but today the ecosystem is too poor. Tech News Buzz: We also wanted to ask you about tablets and the role of subsidizing the purchase being taken by Vodafone. In the seven-inch if it seemed that it made more sense, but in ten inches, which is a device used mostly at home, it seems that we have a sale with less commercial sense from the user point of view .
Do you think the marketing of the tablet will thus occur in the medium term? Ignacio Román, Vodafone Spain: When you see the portfolio of tablets that we have in the market this year, concludes that this is here or yes, and will develop to the beast. Between now and year-end market will see in the order of 80 to 90 models of tablets and forecasts point to a strong "cannibalization" of the laptop market.
What will be the use? We agree with you, the seven-inch is closely related to mobility, ten inches very little to do with mobility, the use environment is much more at home. To this must be added that revenue for data rates in the case of tablet is less than what you get voice and data when you subsidize a smartphone, so you can subsidize the amount is lower.
We all have to create a market from a lower subsidy, but understand that as we need to support Vodafone with an offer much more focused on the seven-inch tablet development. What you can not do is go against a trend, especially in this case that is bringing much value to the user: ease of use, very good tactile experience and the functions that 90% of users demand (email, Internet , multimedia and little else).
Tech News Buzz: It is surprising that the manufacturers have very strong bet by ten inches and we just had the movement last year Samsung and HTC and RIM as highlights of the first half of 2011 in the seven inches. Why do you think was? Do we really so little has worked this size? Ignacio Román, Vodafone Spain: Here two things happen.
On the one hand, the success of iPad makes the whole world will try to bite the market that Apple has created and everyone wants to compare trying to get something better than what Apple has done and on the other hand, market seven we believe it will develop much as Chinese manufacturers with strong entering Android software.
Then we will see a seven-inch tablets affordable, now is hard to push for the price and also because the subsidy is small so we talked about earlier. In the second half will see a seven-inch tablets affordable for the customer, which combined with the smartphone will have it all on the move
How do you see from Vodafone this scenario? Ignacio Román, Vodafone Spain: First assist, as you say, a realignment of platforms to facilitate the development of the ecosystem. There will be three, four, five platforms at most. We understand that Android is here and is here to stay and is the fastest growth, Apple certainly is big and winning; joining Nokia and Windows celebrate it, we believe it is good to have more competition and customer offerings.
We also have Blackberry and RIM also has a differential value, then we have Bada, we'll see if Samsung has enough strength to become a standard and little else. First there must be sufficient to ensure competition and, second, not so many that eventually there will be a great confusion in the market.
Five or six platforms in the market, perfect for us. Tech News Buzz: A reading that has made the alliance between Nokia and Microsoft is that it is a positive scenario for the telcos face the choice of Android. Better to have multiple platforms with options on the market that concentrating on Google and Apple could squeeze more in negotiations if they stay alone Ignacio Román, Vodafone Spain: Here, if we understand the smartphone as the Internet access device of the future something we understand it, it is clear that Microsoft was running out, I had no choice but to react.
In this issue we are "agnostic", we offer the best network, have the best rates and have different platforms that provide a good user experience. The more competition the better, in the case of Nokia and Microsoft are two companies very strong financial capacity, brand awareness and, in the case of Nokia, with market share ...
if they come to help grow the ecosystem and support the thrust of operators for customers to enjoy mobile data, as from Vodafone happy life. Tech News Buzz: It has missed both Vodafone ads in the MWC and the fair in general, hear about NFC services, which promises to be one of the stars of the mobile world in the coming years.
What role do you think the telcos are going to have to pay mobile phone? "You'll be as a mere" carrier "or re-enter intentaréis services? How do you see NFC and mobile payment this year? Ignacio Román, Vodafone Spain: Each evolution of technology gives us a chance, but it is also true that more and more the development of services can not be pushed by a single element of the value chain.
For the development of NFC has to be a series of conditions that begin to be realized, as the case that support Android and NFC, the devices already ... now we bring to operators and other elements such as financial companies develop services. This is like a fish biting its tail, reminiscent of my time in the financial sector when it launched the chip in credit cards, the problem was there was not enough shops to accept the chip, so that the card was not value, and businesses were hesitant to accept because there was not enough cards.
It is very difficult to build the ecosystem until it has enough terminals in the NFC market. After that is when this will begin to be interested. So I think this year we will not see a big boom in the NFC, now we have the Nexus S, which already supports both hardware and software, and many will come in the second half of the year.
Will be in two or three years when we have services that develop, but today the ecosystem is too poor. Tech News Buzz: We also wanted to ask you about tablets and the role of subsidizing the purchase being taken by Vodafone. In the seven-inch if it seemed that it made more sense, but in ten inches, which is a device used mostly at home, it seems that we have a sale with less commercial sense from the user point of view .
Do you think the marketing of the tablet will thus occur in the medium term? Ignacio Román, Vodafone Spain: When you see the portfolio of tablets that we have in the market this year, concludes that this is here or yes, and will develop to the beast. Between now and year-end market will see in the order of 80 to 90 models of tablets and forecasts point to a strong "cannibalization" of the laptop market.
What will be the use? We agree with you, the seven-inch is closely related to mobility, ten inches very little to do with mobility, the use environment is much more at home. To this must be added that revenue for data rates in the case of tablet is less than what you get voice and data when you subsidize a smartphone, so you can subsidize the amount is lower.
We all have to create a market from a lower subsidy, but understand that as we need to support Vodafone with an offer much more focused on the seven-inch tablet development. What you can not do is go against a trend, especially in this case that is bringing much value to the user: ease of use, very good tactile experience and the functions that 90% of users demand (email, Internet , multimedia and little else).
Tech News Buzz: It is surprising that the manufacturers have very strong bet by ten inches and we just had the movement last year Samsung and HTC and RIM as highlights of the first half of 2011 in the seven inches. Why do you think was? Do we really so little has worked this size? Ignacio Román, Vodafone Spain: Here two things happen.
On the one hand, the success of iPad makes the whole world will try to bite the market that Apple has created and everyone wants to compare trying to get something better than what Apple has done and on the other hand, market seven we believe it will develop much as Chinese manufacturers with strong entering Android software.
Then we will see a seven-inch tablets affordable, now is hard to push for the price and also because the subsidy is small so we talked about earlier. In the second half will see a seven-inch tablets affordable for the customer, which combined with the smartphone will have it all on the move
- Samsung Galaxy Tab 10.1 hitting Vodafone Portugal in March for €699 (23/02/2011)
- White Nexus S Confirmed, Will Be A Vodafone UK Exclusive (07/02/2011)
- Vodafone Italy offers free Telmap-powered navigation to its iPhone users (26/02/2011)
- Vodafone UK lands Samsung Galaxy Tab 10.1 exclusive launch (15/02/2011)
- White Nexus S confirmed to be 'coming soon' to Vodafone (08/02/2011)
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