Saturday, February 12, 2011

Smartphone Alliance: "Nokia software" starts a desperate race to catch up

Drum is tumbled violently on "Nokia software" - but so far the merger reaps more malice than recognition. A Twitter user commented: "The battle will be moved to Nokia's burning platform." On the stock market, the transaction was initially met with skepticism: the Nokia share lost time, ten percent in value, the Microsoft shares changed little compared to the previous day.

The reactions have a reason: the merger of the two giants is less an alliance of the strong as the common destiny of two faltering giants. "This partnership is founded to be pushed to the brink of fear on both sides of Apple and Google," said analyst Geoff Blaber of CCS Insight. "They do what they can to save their remaining market share," says Gartner analyst Carolina Milanesi Tech News Buzz.


sleepy Trends In fact, both companies in recent years have missed trends, innovations kidnapped - and bowled by such failures by and by itself from the lucrative business with the smartphone. Nokia gave some touch screen phones for long overvalued, saw a niche product in the iPhone and then had trouble with more than a year late to jump on the touch screen at last train.

That is inferior but also half-hearted hopeless with a Symbian operating system that Apple's operating system iOS and Google Android variant - a residue that Nokia could not catch up until today. Still based on Symbian layers superimposed menu structures, with deeply nested folders. Which, although now slightly easier to use a finger, but still not easy to see through.

Microsoft also underestimated the smartphone market. Computer phones would be primarily business phones and not fun gadgets for everyone predicted, the software giant. Far too late, he decided to throw his outdated Windows CE and Windows Mobile 7 to develop a completely new smartphone platform, with cutting to home users.

The result is an operating system with great potential - but still a few features. The failures retaliated bitter. While margins regular phones get smaller, the more profitable non-smartphone market is growing rapidly. Last year alone, the paragraphs were up 72 percent. Nearly one in five mobile phone was the end of last year, a smart phone.

Nokia and Microsoft are rapidly losing ground in this emerging market. Although Nokia compared to last year sold more mobile phones, its market share shrank from 36.4 to 28.9 percent, said the market research firm Gartner. Symbian's share of world market in the same period from 46.9 back to 37.6 percent.

Even Microsoft is lagging far behind: in the fourth quarter of 2010 were just two million mobile phones with Windows Mobile 7 comes to the trade. How many were sold is not clear. Worldwide, the mobile-Windows has a share of 4.2 percent. Androids share rose during the same period of slightly more than three to 22.7 percent.

Of the alliance between the companies now want to become competitive again. But analysts are skeptical. "It is a cooperation with many question marks," Nokia's analyst Robert Jacobsen says of the Jyske Bank Tech News Buzz. What good for the alliance - and who benefits from it most? An analysis of the key points.

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