Forgotten, the overwhelming dominance of Microsoft operating systems for personal computers. Also forgotten figures of Internet Explorer, Xbox Live or Office suite: for the official launch of its search engine in France Bing, Microsoft arises primarily as "alternative" for advertisers and for users .
Alternative to what? At Google, of course, even if during a press conference half past one the leaders of Microsoft France have been very careful never to name the company that more and more of a main competitor in several sectors. Usable only in test version in France until today, Bing did indeed figure of Tom Thumb in France, with just over 3% market share.
But Eric Boustouller, President of Microsoft France, relies on "a dynamic of growth similar to what we saw in the United States," where the engine of Microsoft gained 5% market share in 18 months, according to figures Institute of Comscore. Adding searches on the site of Yahoo, which now uses Microsoft technology for its research, the company reaches 30% of searches in the United States.
FULL-FOOT AGAINST GOOGLE to seduce France, a country where Google's dominance is the most important, Microsoft has gone against the foot of his main rival. CNIL and consumer groups are concerned about the collection of personal data by Google? Microsoft is committed to separate the identification data of historical research, and only keep files that six months.
The newspaper editors complained of how Google News? Microsoft signs an agreement with the GIE e-press, which includes several titles of newspapers and magazines, and is committed to highlight the media partners with a better ranking and highly visible logos. Rightholders critical of how Google can access content protected by copyright? Eric Boustouller swear that "Microsoft, as a publisher of software, is well aware of the value of intellectual property.
[...] [We] we impose the value of sharing with our partners." In practice, the French version of Bing offers several innovations, including an increased emphasis on images, a focus on mobile and location-based information. Development of the axes of relatively conventional, but whose implementation is more original.
Where most search engines, Google and the first to rely solely on their algorithms to determine the order of results and their presentation, Microsoft introduced the "Bing boxes" supposed to "guess" the questions posed by users, and highlight specific content partners, including Allociné, BNF or information sites.
A premium for "premium content" that will result in a sharing of advertising revenue, which Microsoft's partners do not wish to specify the rate. This innovative approach will suffice Does Microsoft to conquer a tough market? The company plans an advertising campaign, but has also, and especially its recent partnership with Nokia to expand its base.
From late 2011, all phones will use the Finnish Bing as the default search engine, both on smartphones than on more conventional terminals. Declining in several countries including France, where he still retains 30% market share according to figures from GFK, Nokia remains the world leader in telephony.
In India, a phone on two sold is manufactured by the Finnish manufacturer. At Google, we are confident watch anyway. "Competition in the world of online search is positive for us and for all industry players, says Google France. Competition pushes us all to work harder, and all users of online search services are benefiting.
" 
Alternative to what? At Google, of course, even if during a press conference half past one the leaders of Microsoft France have been very careful never to name the company that more and more of a main competitor in several sectors. Usable only in test version in France until today, Bing did indeed figure of Tom Thumb in France, with just over 3% market share.
But Eric Boustouller, President of Microsoft France, relies on "a dynamic of growth similar to what we saw in the United States," where the engine of Microsoft gained 5% market share in 18 months, according to figures Institute of Comscore. Adding searches on the site of Yahoo, which now uses Microsoft technology for its research, the company reaches 30% of searches in the United States.
FULL-FOOT AGAINST GOOGLE to seduce France, a country where Google's dominance is the most important, Microsoft has gone against the foot of his main rival. CNIL and consumer groups are concerned about the collection of personal data by Google? Microsoft is committed to separate the identification data of historical research, and only keep files that six months.
The newspaper editors complained of how Google News? Microsoft signs an agreement with the GIE e-press, which includes several titles of newspapers and magazines, and is committed to highlight the media partners with a better ranking and highly visible logos. Rightholders critical of how Google can access content protected by copyright? Eric Boustouller swear that "Microsoft, as a publisher of software, is well aware of the value of intellectual property.
[...] [We] we impose the value of sharing with our partners." In practice, the French version of Bing offers several innovations, including an increased emphasis on images, a focus on mobile and location-based information. Development of the axes of relatively conventional, but whose implementation is more original.
Where most search engines, Google and the first to rely solely on their algorithms to determine the order of results and their presentation, Microsoft introduced the "Bing boxes" supposed to "guess" the questions posed by users, and highlight specific content partners, including Allociné, BNF or information sites.
A premium for "premium content" that will result in a sharing of advertising revenue, which Microsoft's partners do not wish to specify the rate. This innovative approach will suffice Does Microsoft to conquer a tough market? The company plans an advertising campaign, but has also, and especially its recent partnership with Nokia to expand its base.
From late 2011, all phones will use the Finnish Bing as the default search engine, both on smartphones than on more conventional terminals. Declining in several countries including France, where he still retains 30% market share according to figures from GFK, Nokia remains the world leader in telephony.
In India, a phone on two sold is manufactured by the Finnish manufacturer. At Google, we are confident watch anyway. "Competition in the world of online search is positive for us and for all industry players, says Google France. Competition pushes us all to work harder, and all users of online search services are benefiting.
"
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