Warner will become the first Hollywood studio to distribute movies through the community network Facebook in the U.S., announced the group, Tuesday, March 8. The new service, initially available only in the United States, will start with The Dark Knight (Dark Knight), the last episode of the adventures of Batman and one of the most profitable films of all time.
The film will be available to rent from a social network page, and distributed in streams (streaming) through a Facebook application. It will cost 30 "credits Facebook," $ 3 (about 2 euros) to the user able to view the movie an unlimited number for forty-eight hours. A NEW FIELD FOR CREDIT FACEBOOK Warner described this initiative as an experiment, and other securities should be offered for rent or sale "in the coming months." "Facebook has become a daily destination for millions of people," said in a statement Thomas Gewecke, president of digital distribution for Warner.
"Making our movies on Facebook is a logical development of our digital distribution. It offers consumers a simple and convenient access to our films, through the largest community network in the world," he adds. Hollywood studios have already made several attempts to distribute online, either through Amazon, Netflix or the iTunes video store from Apple.
But this is the first time a studio invests Facebook, which has more than 500 million subscribers. With this announcement, Facebook shows that it can extend the use of its own currency, the "Facebook credits" to other cultural products as games. By increasing the range of its services, "Facebook is currently AOLifier Internet," quipped the specialized site Gizmodo, referring to the U.S.
web portal. The news has been falling over 5% per share from Netflix, listed on Nasdaq. 
The film will be available to rent from a social network page, and distributed in streams (streaming) through a Facebook application. It will cost 30 "credits Facebook," $ 3 (about 2 euros) to the user able to view the movie an unlimited number for forty-eight hours. A NEW FIELD FOR CREDIT FACEBOOK Warner described this initiative as an experiment, and other securities should be offered for rent or sale "in the coming months." "Facebook has become a daily destination for millions of people," said in a statement Thomas Gewecke, president of digital distribution for Warner.
"Making our movies on Facebook is a logical development of our digital distribution. It offers consumers a simple and convenient access to our films, through the largest community network in the world," he adds. Hollywood studios have already made several attempts to distribute online, either through Amazon, Netflix or the iTunes video store from Apple.
But this is the first time a studio invests Facebook, which has more than 500 million subscribers. With this announcement, Facebook shows that it can extend the use of its own currency, the "Facebook credits" to other cultural products as games. By increasing the range of its services, "Facebook is currently AOLifier Internet," quipped the specialized site Gizmodo, referring to the U.S.
web portal. The news has been falling over 5% per share from Netflix, listed on Nasdaq.
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