Tuesday, April 26, 2011

Facebook, another button next to "like" appears "send"

New, small-big step for Facebook towards complete "verification" of the interests and intentions of its users. From today, but only for developers and for those who have their own Web pages, you can combine the "like" another button which, in the English version is called "send." What is it? It 'easy to understand: the "like" distinguishes our choice and makes it known to all our contacts on Facebook.

Including those who maybe do not want or can not say that a particular link, a video, photos, text or a note saying "we like". The button "send", instead, allows us to select individual users, groups or associations to which we communicate our "we love". A choice, therefore, selective further refine the tools "associative" typical Facebook.

And at the same time allows the social network to know not only our preferences, but also with whom - and also because in the end - we want to share them. How does it work? Once you get the "send", just press the button to bring up a "mask" with the ability to choose where to send our share of "like".

The "send" Facebook may seem like a simple restatement of the "send e-mail" already present in many sites. But it is not the same thing. First, because the button "send" you have the option to select from a predefined list of their "friends" to share. Second, because there is the immediacy of operation: from the page we want to share, we can choose with whom and do it now.

And more immediately, for Facebook, means both greater use, and greater knowledge of the choices and preferences. Which social network to care much for publicity and advertising "targeted". Send completely replace the "like"? It 'probably for a long time, the two buttons coexist without undisturbed.

Many users, in fact, share their preferences with no problems. But as they realize they can "choose" the better your shares, many believe the "Send" button will take increasingly greater foot. The satisfaction of Facebook and its interests.

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