Thursday, May 12, 2011

Here Wikia, the encyclopedia of pop-minded "Jimbo" Wales

NEW YORK - OK, we know all of Wikipedia, and there is no browser that does not come across at least once a day in the encyclopedia's most popular virtual world, the only one flaunting most readers of the fifty largest newspapers the world put together - and without even a shred of advertising. Wikia But, mamma mia, what ever will be heading this further, what secrets hide? Wikia is the latest split, the last part of the parent site, the latest invention of Jimmy Wales, the lord of Huntsville, Alabama, who had the altruistic idea of putting the knowledge available to everyone and FREE.

And the insistence with which calls on the internet for ten years the contributions to keep her child free of advertising ironically calls itself "the most annoying person on the web". Perhaps because of this, however, gave free rein to imagination and creativity of sailors with Wikia, a Wikipedia sort of a bit 'more pop, with articles ranging from the last TV series to the new movie franchise, the success of television Glee to 8 thousand pages (8mila!, "more than all the books in the series put together ....") the legendary Harry Potter.

In truth Wikia is nothing new. It 'was actually founded in 2004, but then had another name and was called Wikicities. But aside from changing due - Wales admits to "USA Today" - the fact that many mistake it for an internet guide to the cities of the world, instead of grasping its true significance of the city (virtual) of wikis - those "articles" interactive which are the basis of the Wikipedia project - Wikia is booming virtually now: a boom of surfers increased by one third in just one year, from 24 million in March 2010 to 39.4 million this month.

No one, anywhere, has never exploded like that, experts swear by ComScore Media Metrix. What's unique is that Wikia is all that Wikipedia "does not" want to be. If the virtual encyclopedia should strive to maintain a high standard, unassailable objectivity, and if we value that counts is the speed (Wales admits that he prepared the correction of "Catherine, Duchess of Cambridge" waiting to press the text kiss exchanged between Kate and William of England) on the planet opposite to the nearest Wikia wins fans, the freedom of the fans.

The people who attended a particular item of the site, says Liquid Advertising Will Akerlof, a consulting firm, "is a small group, a group of hard-core fans." Inflation Megan O'Neil of NBC Universal: "Where else would you find another site where enthusiasts get together to talk about Avatar in a year later?".

But Wikia is much more than a kind of social forum for passionate fans. E 'encyclopedia encyclopedia, where in fact if you look for information on Harry Potter and find everything the opposite of everything. But it is also a portal that hosts "howto", a site in the site that has an answer for everything.

"How to", that is as free online photo spread? "How to", ie how to run Windows programs on Linux? Up to that question number 399 that seems to be the end of the world: "How to", ie how to prepare a hot chocolate without water? Unbelievable? Well, another question to ask now is: "How to", ie how to turn this crazy idea called Wikia, a success?.

Wales does not provide figures but the site is more than a public phenomenon: it is a commercial success. That is making money. With wiki, that the new entries, which are created every six minutes, another record. The secret? Guess': own advertising that is banned on Wikipedia and here is happily accepted.

Just click under "Entertainment" to be overwhelmed by all the TV news: "Thrones," "Dr. Who", "American Idol." O film: "Thor," "The Green Hornet." Or find it all on video games: from the "Sims" to "RuneScape". All fan sites. However, seasoned by a flood of commercials. So much so that on the portal has been immortalized the cry of pain from a browser disappointed: "How to, that is as 'off' advertising on Wikia?".

Answer: "Can not, advertising is the primary source, if not the only livelihood." Wikia Better, then, had called a wiki-ads, the wikipedia with advertising: the overwhelming publicity.

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