Last year, John Stack (Director of Tate Online) released a policy paper on the activities of digital TATE until 2012: in essence a real three-year plan of activities with new media: Tate Online Strategy 2010-12. The document represents a valuable tool for many institutions because it starts from considerations also critical of the web presence of TATE and develop a vision for design then the points on which all future digital activities, from corporate website.