In the excitement generated by new technologies, it is little talk of a phenomenon that could become nascent and pervasive advertising in books. Something unimaginable in the world of paper could become "normal" with the transition to ebooks. Here's why. Amazon recently announced the inclusion of advertising in their reading devices.
For the moment it is just background images that can be disabled by the user. Accepting advertising the customer gets a discount on the ebook reader. Putting the question in these terms is fairly trivial and beneficial to the consumer. In fact this is the tip of the iceberg. The submerged part of advertising applied to the books is much more interesting: we are talking about the relationship between advertising and the written word and how it is mediated by technology.
For the moment it is just background images that can be disabled by the user. Accepting advertising the customer gets a discount on the ebook reader. Putting the question in these terms is fairly trivial and beneficial to the consumer. In fact this is the tip of the iceberg. The submerged part of advertising applied to the books is much more interesting: we are talking about the relationship between advertising and the written word and how it is mediated by technology.
