Are you one of those people who were waiting eagerly for a redesign of the YouTube page? This is probably not: the general YouTube user was the design of the portal entrance side has largely not care. That should change now - but probably is not even that. In the second set of a current entry in the official company blog of YouTube makes the "YouTube Team" clear, why just the shape of the input side has changed a video offering: "Most of you does the little home." So that's good, and for YouTube that is quite a problem.One uses the input side of the supply in most cases as the search of a search engine to a very targeted way to find specific content. What the editors of YouTube now presented as the most popular and most recommended videos, interested only in a minority. Numerous beads disappear as the unseen mass of data.
YouTube has so that what is called among online publishers a display problem: it indeed produces an incredible amount of content that remain invisible until they are found by random or targeted search. What you can demonstrate on the input side, however, is so little that it can not guess the content-richness of the site, nor necessarily serves the interests of its visitors.
Because coming from a variety of drives, there is no typical YouTube user profile. In terms of statistics every day about two billion YouTube videos will be called - one for each individual Internet users around the world. If you want to optimize an offer for an (at least in theory) so broad target group, the so-called personalization is perhaps the only way.
But this assumes that the provider knows enough about its customers - but unlike Amazon, on Facebook and Co is on YouTube is not normally the case. And this means that the absolute majority of YouTube users, the facelift of the page at all is remarkable. Because only get to see those who log in with a YouTube or Google Mail registration on the site - and who does? A minority.
New services for "Logged in" Who logs, however, gets now a page that is supposedly geared to their needs. The most striking feature is an extremely prominent across paved over the page ad that the search box, it pushes almost out of sight (which is quite some time so). Among them: a new, thematic arrangement unraveled the presented contents: Recommendations Channel: Apparently in an editorial choice, some channels are presented, which are represented visually sold on a gray background.
YouTube channels are among the frequently advertised, but for the most successful largely free parts of the offer. In the official channel of the Vatican, for example, there is already a success, if a pope video collects more than 1,000 spectators. Most of them are likely to come via the search, put the canal in six years to just 2.8 million views.
By comparison, the currently popular "no 3D glasses" video, it brought in only five days since its release to 3.1 million views. Right column: The editorial recommendations ("Hot videos") have moved to the right side of the screen. In the first test found there trailer for the Sundance Film Festival, makeup tips, sports curiosities, an interview with some American football players etc.: A "personalization" as a blank of the bid to the users, we can not determine here .
The same proposals also appear to users who have not logged. The personalized Block: "Recommended videos". Recommended are the movies shown there in our test, "As you watched this video". To German: you get shown what we already know. Along the way we experience so incidentally, noted that YouTube apparently for years, what videos we someday.
However, to get more users if they have made their preferences for YouTube, for example, by subscribing to channels better than we in our test. Then takes a "user, this may interest, were also of that" logic, as we know them from shopping sides. And that's it for now: among those are still several "popular videos" from various categories.
As the only real difference to the general home page for Uneingeloggte remain the channel and video recommendations. Who's there but just only occasionally look at videos without even act, is offered as the only personalized video replays. Anything else new? Was removed as part of the small facelifts the feature "Videos Being Watched Now" - according to YouTube's own words, because this feature to the "less commonly used modules" belonged.
We have noticed the lack of not - as well as other changes appear delicate way that you have been looking for need to understand in order to discover any. YouTube thus remains an immensely large grab bag where you will then find, if that is geared enough or friends, has sent to an appropriate links.
Even the timid facelift does not change the fact that the page can be very difficult "skimming" explore. The classification is coarse, takes general use intentions to not use the competitors sometimes sent (at Daily Motion, there are headings such as "fun or" sexy "). The search is (even for a Google subsidiary) is surprisingly clumsy: Unlike almost all competitors, one can not refine their questions on YouTube before the search, or upon certain aspects (search for topics, categories, people, channels of specific brands and makers ).
Only after the search can be obtained by post-filtering by Search Options, try to get some system in the results - most likely even the YouTube users have never seen. It must be said, however, that a change of user behavior is more likely the company as required by the user: The bottom line is simply a Youtube video search engine.
The bulk of the user base it would only happen if the home would consist of a search - such as Google.
- YouTube Launches New Homepage (20/01/2011)
- People Already Hate The New YouTube Homepage (20/01/2011)
- New YouTube Homepage Rolling Out For Everyone (20/01/2011)
- YouTube Changes Homepage To Be Simpler & More Personal (20/01/2011)
- Waiting for the new YouTube homepage? It is now rolling out to everyone. (20/01/2011)
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