Friday, January 21, 2011

Tech - Google and Microsoft compete with blows of babies

It all started with a post from Matt Cutts, an engineer at Google, specializing in the fight against pollution of research results: there note that Make-my-baby. com, a site almost unknown, is one of the world's biggest advertisers on social networks, and especially MySpace. However, Internet users who visit this site (currently not available) is immediately offer to install a toolbar that also changes the default search engine for Bing, the engine of Microsoft.

The toolbar is then very difficult to uninstall. Under the guise of a little online game that combines photographs of a couple to "imagine" the face of their child, the goal of Make-my-baby. com - and its funding source - is to convert visitors to use another search engine, for which he will receive a commission.

THE WAR OF "BABY MAKERS" The practice is not new toolbars intrusive spying or the user already existed in the early 2000s. But it was rare that this method is used by storefront businesses such as Microsoft. The company said it had immediately terminated the contract of Make-my-baby, a subsidiary of Zugo, a service of personalized pages with which Microsoft has an endorsement contract.

"The distribution agreements and affiliate programs are an important part of the promotion of search engines. But we've learned that specific partner practices were inconsistent with our recommendations, our practices and principles, "Bing explained in a statement. Bing also said that" nobody, including Google, which has an agreement with Ourbabymaker.

com, does not want its brand to be associated with a poor user experience. "Managed by IAC, with whom Google has a contract, Ourbabymaker works on the same principle as Makemybaby. com. Danny Sullivan, editor of the specialized site Searchengineland. com, said that the site has triggered a warning from its antivirus software which has blocked the installation of an add-on.

The position of the default search engine is a powerful tool to retain users - and thus generate more traffic and advertising revenue, few users making the process of changing the search engine that is offered. Google has such an agreement with the Mozilla Foundation, which helps pay cons of being the default search engine in Firefox.

Firefox lets you change default search engine, but Bing will only be included in the next browser version.
Posted by Manlio Gandolfi at 8:14 PM

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