Smartphone as a mirror of the soul, installed applications such as a photograph of his character. This was revealed by Nokia is the latest research, conducted on more than 5,000 users in 10 countries, who studied the habits of use of smartphone owners to reach a conclusion: we are what you get, to paraphrase D'Annunzio.
A maxim that is particularly true in our country, where obsession with mobile phones is now closely linked to lifestyle. Do not be a coincidence that, in Italy, approximately 45% of smartphone owners find that the applications to help improve their lives. More than 74% of Italians own up to 30 applications, with a slight majority of men (79%) women (69%).
A digital love that renews itself continuously (about 35% use them at least 2-3 times a day) and that pervades every stage of the day: over 34% of users using the app to their home, 20% traveling, 11% at work. The important thing in any case, you have the right application at the right price.
About 43% of respondents, in particular, allows you to download only free app. Most video games are downloaded (39%), followed by social networking app on (32%), music (31%) and services (30%). The most used are those related to services (33%), video games (26%), social networking (25%) and music (21%).
Regional passions. The individual data of regional research also identifies Nokia characters maximum of each area of Italy, playing several times with the stereotype. It turns out that in Campania 41% of respondents frequently download music applications. Or that in Lombardy is dominated by video games, with approximately 40% of users interested in gaming on smartphones.
The Piedmont region will ensure the primacy of the most parsimonious, with 54% who download free applications only. Sicily is the land instead of the infidels, with 39% admitting to remove an application as soon as they discovered a similar but better. A world of app. Stereotypes by app not only apply to the Italian regions, but also for the other nine countries involved in the research.
According to data from Nokia, consumption of the Brazilians dominated by music applications (42%), while the Germans prefer the useful applications (29%), such as digital alarm clocks or flashlights. The Indians are the most faithful to their app (14%) as say they use all those installed on your smartphone, where the British are distinguished as the most indifferent to the contrary (23%).
Among all respondents, the Brazilians were the most "connected", showing a rare passion (45%) for the social network, while Singapore has shown that we love the game (49%) more than any other. In China there is, finally, the primacy of access to news, the Chinese consume more smartphones than any other national group.
Are you looking for app's. "The devices allow us to share thoughts, tastes and desires," said Professor Trevor Pinch, professor of Science and Technology at Cornell University. "And that level of intimacy is that, sometimes, they know us better than ourselves." Just based on the Nokia Research, Professor Pinch has compiled a guide to "AppiType" by drawing six different profiles of consumers app.
It starts from the classic "Appthusiast, who around the technology based on their lifestyle, to get to the" Live Wire ", the sports fan who always brings with it its own smartphone. Following this, the artistic "Creator", defined as "the Picasso of applications," and the "Appcentric" figure in a suit and tie could not do without its applications for business.
Finally, emerging figures of the "Connector", who lives connected to social networks, and 'Apprentice' or user with limited experience, usually later with age, trying in every way to close the gap technology. "As for the car - says Professor Pinch - the choice of the app is very personal and reveals not only the characteristics of an individual, but also its aspirations." We are what you get, in fact.
And who knows what would you say D'Annunzio.
A maxim that is particularly true in our country, where obsession with mobile phones is now closely linked to lifestyle. Do not be a coincidence that, in Italy, approximately 45% of smartphone owners find that the applications to help improve their lives. More than 74% of Italians own up to 30 applications, with a slight majority of men (79%) women (69%).
A digital love that renews itself continuously (about 35% use them at least 2-3 times a day) and that pervades every stage of the day: over 34% of users using the app to their home, 20% traveling, 11% at work. The important thing in any case, you have the right application at the right price.
About 43% of respondents, in particular, allows you to download only free app. Most video games are downloaded (39%), followed by social networking app on (32%), music (31%) and services (30%). The most used are those related to services (33%), video games (26%), social networking (25%) and music (21%).
Regional passions. The individual data of regional research also identifies Nokia characters maximum of each area of Italy, playing several times with the stereotype. It turns out that in Campania 41% of respondents frequently download music applications. Or that in Lombardy is dominated by video games, with approximately 40% of users interested in gaming on smartphones.
The Piedmont region will ensure the primacy of the most parsimonious, with 54% who download free applications only. Sicily is the land instead of the infidels, with 39% admitting to remove an application as soon as they discovered a similar but better. A world of app. Stereotypes by app not only apply to the Italian regions, but also for the other nine countries involved in the research.
According to data from Nokia, consumption of the Brazilians dominated by music applications (42%), while the Germans prefer the useful applications (29%), such as digital alarm clocks or flashlights. The Indians are the most faithful to their app (14%) as say they use all those installed on your smartphone, where the British are distinguished as the most indifferent to the contrary (23%).
Among all respondents, the Brazilians were the most "connected", showing a rare passion (45%) for the social network, while Singapore has shown that we love the game (49%) more than any other. In China there is, finally, the primacy of access to news, the Chinese consume more smartphones than any other national group.
Are you looking for app's. "The devices allow us to share thoughts, tastes and desires," said Professor Trevor Pinch, professor of Science and Technology at Cornell University. "And that level of intimacy is that, sometimes, they know us better than ourselves." Just based on the Nokia Research, Professor Pinch has compiled a guide to "AppiType" by drawing six different profiles of consumers app.
It starts from the classic "Appthusiast, who around the technology based on their lifestyle, to get to the" Live Wire ", the sports fan who always brings with it its own smartphone. Following this, the artistic "Creator", defined as "the Picasso of applications," and the "Appcentric" figure in a suit and tie could not do without its applications for business.
Finally, emerging figures of the "Connector", who lives connected to social networks, and 'Apprentice' or user with limited experience, usually later with age, trying in every way to close the gap technology. "As for the car - says Professor Pinch - the choice of the app is very personal and reveals not only the characteristics of an individual, but also its aspirations." We are what you get, in fact.
And who knows what would you say D'Annunzio.
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