Thursday, February 3, 2011

"The Daily" on the iPad: Murdoch launched the newspaper of the future

The digital sheet aims to better link than previous media news, analysis and reading stories with pictures and video. "New times require new journalism," said the 79-year-old, who has forged his media empire as a newspaper publisher and owner of TV stations. Editor Craig Daily added: "In a sense, we compete with 'Angry Birds'." Technically, "The Daily" a flagship project: There are panoramic photos, HD video, the user can pull the latest news in a kind of continuous band across the screen.


Even you can have them read the lyrics. It should be no problem to change the course of a day the front page to complement or add new stories, especially where new developments this explains editor Jessie Enzo. Attempt against the free culture on the Internet that newspapers used primarily to a young, tech-savvy customers can also be seen in the content, which should include daily, including several app and game reviews.

One point on which should please even Apple. A question such as advertising rates charged, so readers will be counted, was not answered. We've built mechanisms for said tersely. In addition, the developers have taken pains to incorporate important social networks. Readers can recommend articles to your finger click in Facebook or Twitter, or send via e-mail.

And even including written or self-spoken remarks. A 120 counting heads "Daily" editorial provides the content for this first iPad specially developed for the newspaper. It breaks with past practice in the media industry, if only because the maker Apple iPad mitmischte strong and want to have a share of the pie.

For this fall off the high cost of printing and distribution, resulting in a print newspaper. Each week the production will only cost half a million dollars, it said - in the development of new digital newspaper Murdoch has invested so far $ 30 million. iPad is a pure product, "The Daily" stay not.

Murdoch has announced that the digital newspaper will also be adapted to all other major Tablets. When that will happen, he would not specify, "maybe in a year or two." The media sector was waiting also excited about possible future business policy for details of Apple over subscription of newspapers and magazines on the iPad.

In recent weeks, reports had made the rounds, after which the U.S. company trying to force the publishers, all subscriptions exclusively through Apple's iTunes to offer platform. This triggered concern among the publishers: First, Apple reserves for each iTunes sale a 30 per cent, on the other they have no access to customer data and could not make iPad access to print subscriptions.

Apple's Eddy Cue Manager defused at the event, those concerns somewhat. "You will hear this issue shortly a notice from us," said Cue. He stressed, however, then, that they would both content through iTunes and other ways to purchase. "We have an excellent relationship with the publishers," he said.

Murdoch is one of the pioneers of change in the media landscape. He asked one of the first of the online readers of his classic paper entitled money. Of News Corp.. include the Wall Street Journal, but also the London "Times" and "Sun". Murdoch also controls the film studio 20th Century Fox, the Fox television and pay channels such as Sky Germany.

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