Thursday, February 24, 2011

Google and Facebook go to loggerheads

The two major Internet, Google and Facebook, go to loggerheads. The new phones with Google's operating system, Android, will not allow Facebook to synchronize contacts with phone's address book. For now, the blockade affects the Nexus, but will spread to other phones with Android. In a corporate message, Google maintains that it still believed "that reciprocity is an important step toward creating a world release of data.


Therefore we encourage other web sites and application developers to allow users to export your contacts" . Google since last year had blocked the export of data from Gmail to Facebook about the lack of reciprocity in the network. Google has removed the possibility that Facebook members can synchronize your contacts directory on the network with those on the phone.

Facebook Google complains that simulates that offers the possibility of a true synchronization, but this is false because the data from Facebook can not be exported to the phone, only available dynamically, without saving. Google says it creates a false sense of "data portability." But, Facebook does not stand still.

As of February 28 will not allow Facebook applications to use the advertising gestrores Google, AdSense and DoubleClick. First, Facebook issued a set of criteria on the commitments to purchase advertising managers. One of the highlights was to commit to not using user data and sign an explicit commitment in this regard.

Days later he published a list of companies accepted ... and were not those of Google. Beyond these specific episodes, the two companies' mutual marking is not new. Facebook is introducing services that compete directly with Google and others. For example, messaging. Last year, when the pattern of Facebook, Zuckerberg, presented its own messaging service that integrates mail, SMS and chat was quick to say that was not born to kill mail services.

He said explicitly that Gmail is a great product, but added, mischievously, perhaps over the years people think courier services have to be minimalist and integrated, as proposed by Facebook. The reality is that communication via social networks is reducing the volume of emails, one of the more elaborate offerings of Google.

Facebook's growth is remarkable. With 600 million members, last year was the most visited site in the United States ahead of Google. Achieved a 8.9 per cent of all visits recorded during the first eleven months of the year. The percentage of Google was 7.2.

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