Another bastion has fallen: the woman dominates the game. At least in the mobile games. The final report Flurry, an American company dedicated to the analysis and trends of mobile applications, reveals that those who entertain more mobile games are women. The study, dedicated to social games, displays a 20-point lead in favor of men when playing on consoles and computers, but when it comes to phone the woman ahead by six points.
"Men and women looking for action they want to build," is as described by Xavier Carrillo, director of Digital Legends, the attitude of consumers of video games. Triumph among male fighting games, speed, sex, drugs and rock. Instead, women prefer games of strategy and skill, with a less harsh appearance and soft colors.
"The man wants an imaginary scenario, with unreal characters, like" The Lord of the Rings. "She is more inclined to more casual topics, like building cities or farms." The network has led to a significant increase in the provision of games that reward "the use of intelligence and mathematics." And, according to Carrillo, "women like to use intelligence when they play." The format of the social games and mobile games has opted for a model that is attracted to women much more than the usual video game.
The exponential growth of social networks together with the interaction possibilities of smart phones (smartphones) has created a new gamer profile. "The command of the console is void if played via mobile phone or computer," said Carrillo, who adds that the reason why consoles like the Nintendo Wii, which allows full interaction with the game player, are popular among the female audience is "because they have been less traditional video game lovers," because "the command is unattractive to women.
It is rather something more traditional player, who like the traditional games." In the same survey shows that the Flurry's mobile player is also much younger than the traditional. If the console of the amateur age over 30 years on average, in the case of moving 47% are under 25 years. 
"Men and women looking for action they want to build," is as described by Xavier Carrillo, director of Digital Legends, the attitude of consumers of video games. Triumph among male fighting games, speed, sex, drugs and rock. Instead, women prefer games of strategy and skill, with a less harsh appearance and soft colors.
"The man wants an imaginary scenario, with unreal characters, like" The Lord of the Rings. "She is more inclined to more casual topics, like building cities or farms." The network has led to a significant increase in the provision of games that reward "the use of intelligence and mathematics." And, according to Carrillo, "women like to use intelligence when they play." The format of the social games and mobile games has opted for a model that is attracted to women much more than the usual video game.
The exponential growth of social networks together with the interaction possibilities of smart phones (smartphones) has created a new gamer profile. "The command of the console is void if played via mobile phone or computer," said Carrillo, who adds that the reason why consoles like the Nintendo Wii, which allows full interaction with the game player, are popular among the female audience is "because they have been less traditional video game lovers," because "the command is unattractive to women.
It is rather something more traditional player, who like the traditional games." In the same survey shows that the Flurry's mobile player is also much younger than the traditional. If the console of the amateur age over 30 years on average, in the case of moving 47% are under 25 years.
No comments:
Post a Comment