The Google Group announced Thursday, Feb. 24, an update to its ranking algorithm for its search engine. The goal is to demote sites "poor quality" by downgrading sites "on demand" also known as "farm content". "We launched a sizeable improvement of the algorithm in our rankings - a change that affects 11.8% of searches" -, said engineers from Google and Matt Cutts Amith Singhal, the official blog of the group.
"This update aims to demote poor quality sites - sites that bring little value to Internet users who copy content from other sites, or simply are not very useful," they added. To mass-produce content, several companies such as Demand Media and certain subsidiaries of Yahoo and AOL internet, use of armed freelancers asked to produce pages on topics sought by Internet users and advertising potential.
The new device, which is at present available in the United States, intends to respond to criticism from users who detected a deterioration in the quality of search results on Google, and extends an initiative in January. The California group had announced a first change in its calculations to purge its search engine "webspam.
Last week, Google also made available to users of Chrome, its browser extension called "personal blocklist" that can report sites that are poisoning their results pages. An effective? But the new update to Google's algorithm is effective? According to the company Sistrix specializing in the analysis of keywords, contained several farms have lost many of the keywords that refer to the pages of their sites.
Some services, such as Associated Content or Articlebase record and decreases greater than 90%. On Demand Media Group, which rejects the term of "farm content", was also affected by this device. "It is impossible to speculate on what impact the changes, the blog provides yet Demand Media a leading member of the company, Larry Fitzgibbon.
For the moment we have not seen a big impact." For market specialists, the Google initiative raises doubts over the longer term. "People do not like that Google has so much power and control over the Internet," says Greg Sterling, an official site Search Engine Land, told Agence France-Presse.
"Contributors [sites' content farms"] have the impression of being devalued, "he says. 
"This update aims to demote poor quality sites - sites that bring little value to Internet users who copy content from other sites, or simply are not very useful," they added. To mass-produce content, several companies such as Demand Media and certain subsidiaries of Yahoo and AOL internet, use of armed freelancers asked to produce pages on topics sought by Internet users and advertising potential.
The new device, which is at present available in the United States, intends to respond to criticism from users who detected a deterioration in the quality of search results on Google, and extends an initiative in January. The California group had announced a first change in its calculations to purge its search engine "webspam.
Last week, Google also made available to users of Chrome, its browser extension called "personal blocklist" that can report sites that are poisoning their results pages. An effective? But the new update to Google's algorithm is effective? According to the company Sistrix specializing in the analysis of keywords, contained several farms have lost many of the keywords that refer to the pages of their sites.
Some services, such as Associated Content or Articlebase record and decreases greater than 90%. On Demand Media Group, which rejects the term of "farm content", was also affected by this device. "It is impossible to speculate on what impact the changes, the blog provides yet Demand Media a leading member of the company, Larry Fitzgibbon.
For the moment we have not seen a big impact." For market specialists, the Google initiative raises doubts over the longer term. "People do not like that Google has so much power and control over the Internet," says Greg Sterling, an official site Search Engine Land, told Agence France-Presse.
"Contributors [sites' content farms"] have the impression of being devalued, "he says.
- AJ Kohn: Google Doesn't Trust Us To Know Any Better (25/02/2011)
- Why should i give my build to google or microsoft in the name of cloud or whatever . .ff (28/02/2011)
- Google tweaks search to punish 'low-quality' sites (25/02/2011)
- Effects of new Content Farm Algorithm from Google (28/02/2011)
- Google Doesn't Hate You, It's Just Business (27/02/2011)
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