"A year ago we had an idea, today we are delivering." Just announced this morning Peters Suh, CEO of Wholesale Applications Community (WAC), the commercial launch of the mega-alliance of operators whose goal is to compete with Apple and Google in the field of applications. The WAC was born at Mobile World Congress 2010, but had to wait for the show this year to submit their full commercial availability.
Does not lack potential. Of the 70 operator members of the WAC, eight starts this level of trade: China Mobile, MTS, Orange, Smart, Telefonica, Telenor, Verizon and Vodafone. Among all add up to more than 1,600 million customers. They are also Samsung, Sony Ericsson, RIM and LG. During the exhibition will show the first games and applications created for smartphones.
In total, the platform comes with 12,000 programs, compared to 300,000 of the 180,000 Apple or Android. "With this release we show that we can work together to dispel the doubts many had about us last year," said Julio Linares, CEO of Telefonica, flanked by executives from AT & T, Vodafone, Orange and operator Korean KT.
"We're a visceral defense of stores open applications," said Michel Combes, CEO of Vodafone in Europe, in clear reference to Apple's closed system. Any developer who wants to publish their applications on the platform of the WAC as he can. In theory, work on multiple mobile operating systems and operator members of the alliance.
Developers receive 30% of sales and may choose which countries and what operators want to launch your product. The consumer will pay for downloads directly to your monthly phone bill, an issue which, according to members of the WAC, will be key to the success of the model. The Norwegian operator Telenor, together with Ericsson, has been the first to launch its app store based on the platform of the WAC.
It is expected that in the coming months, other participants in the Alliance will also premiere their own stores. Despite the efforts, the application of WAC at the moment are based on HTML 4, which makes them more simple widgets in programs built in the style of Apple or Android. This September, renewed the platform to enable HTML 5, which will bring them closer in quality to those of its competitors.
Telefonica and Vodafone stressed today that the recent release of other retail applications outside the WAC will not affect its development. The Spanish operator BlueVia premiered last week, uniting its other communities in the United Kingdom and Latin America. "We are taking the next natural step to move from a multi-country BlueVia, another global as the WAC," said Linares.
An example of the type of applications built on the WAC with which it can tinker at the fair will present the Spanish Mobile generates a game that shows on the mobile screen as a lightsaber in the Star Wars. "We already have licenses for Lucasfilm and THQ, the copyright owners," says Curro Rueda, Technical Director Genera Mobile.
By moving the mobile, this bufará like swords in the film. Connected by Bluetooth can slice (virtually) to other players. WAC's plans, however, did not convince everyone. "They have done too little, too late," says Amrish Kacker, telecoms analyst at Analysys Mason. "Perhaps some of the companies involved, such as China Mobile, managed to get the game.
But in Europe and the U.S. the impact will be very limited. I do not believe that mastering 5% of the sector in three years," he admits. The main problem lies precisely in the simplicity of applications that can be created on the platform of operators. "Who will pay 99 cents for these little programs when they can find better and cheaper applications in other stores?" Says Kacker.
Peters Suh this morning tried to convince journalists and developers that the quality will rise. "The developers have at their disposal all the tools needed to create great applications. And not only work on smartphones. We will also be in low-end phones, tablet PCs. " 
Does not lack potential. Of the 70 operator members of the WAC, eight starts this level of trade: China Mobile, MTS, Orange, Smart, Telefonica, Telenor, Verizon and Vodafone. Among all add up to more than 1,600 million customers. They are also Samsung, Sony Ericsson, RIM and LG. During the exhibition will show the first games and applications created for smartphones.
In total, the platform comes with 12,000 programs, compared to 300,000 of the 180,000 Apple or Android. "With this release we show that we can work together to dispel the doubts many had about us last year," said Julio Linares, CEO of Telefonica, flanked by executives from AT & T, Vodafone, Orange and operator Korean KT.
"We're a visceral defense of stores open applications," said Michel Combes, CEO of Vodafone in Europe, in clear reference to Apple's closed system. Any developer who wants to publish their applications on the platform of the WAC as he can. In theory, work on multiple mobile operating systems and operator members of the alliance.
Developers receive 30% of sales and may choose which countries and what operators want to launch your product. The consumer will pay for downloads directly to your monthly phone bill, an issue which, according to members of the WAC, will be key to the success of the model. The Norwegian operator Telenor, together with Ericsson, has been the first to launch its app store based on the platform of the WAC.
It is expected that in the coming months, other participants in the Alliance will also premiere their own stores. Despite the efforts, the application of WAC at the moment are based on HTML 4, which makes them more simple widgets in programs built in the style of Apple or Android. This September, renewed the platform to enable HTML 5, which will bring them closer in quality to those of its competitors.
Telefonica and Vodafone stressed today that the recent release of other retail applications outside the WAC will not affect its development. The Spanish operator BlueVia premiered last week, uniting its other communities in the United Kingdom and Latin America. "We are taking the next natural step to move from a multi-country BlueVia, another global as the WAC," said Linares.
An example of the type of applications built on the WAC with which it can tinker at the fair will present the Spanish Mobile generates a game that shows on the mobile screen as a lightsaber in the Star Wars. "We already have licenses for Lucasfilm and THQ, the copyright owners," says Curro Rueda, Technical Director Genera Mobile.
By moving the mobile, this bufará like swords in the film. Connected by Bluetooth can slice (virtually) to other players. WAC's plans, however, did not convince everyone. "They have done too little, too late," says Amrish Kacker, telecoms analyst at Analysys Mason. "Perhaps some of the companies involved, such as China Mobile, managed to get the game.
But in Europe and the U.S. the impact will be very limited. I do not believe that mastering 5% of the sector in three years," he admits. The main problem lies precisely in the simplicity of applications that can be created on the platform of operators. "Who will pay 99 cents for these little programs when they can find better and cheaper applications in other stores?" Says Kacker.
Peters Suh this morning tried to convince journalists and developers that the quality will rise. "The developers have at their disposal all the tools needed to create great applications. And not only work on smartphones. We will also be in low-end phones, tablet PCs. "
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