How to do business with the applications and how to combat those who are ahead (Apple and Google) has been the focus of the first day of Mobile World Congress in Barcelona. The word "ecosystem" has become fashionable. Do not just sell equipment or operating systems, we must learn to organize an integrated offering that includes applications from the most useful to the more playful.
Is an area of business to open Apple and all go down this road. Seventy operators, grouped in an alliance of mobile operators WAC, totaling more than 1,600 million customers, has opened a store of applications that replicate those of Apple and Google. Eight already started the commercial phase.
They are China Mobile, MTS, Orange, Smart, Telefonica, Telenor, Verizon and Vodafone. In this project we are also manufacturers like Samsung, Sony Ericsson, RIM and LG. The platform comes with 12,000 programs, compared to 300,000 of the 180,000 Apple or Android. "With this release we show that we can work together," said Julio Linares, CEO of Telefónica.
"We're a visceral defense of stores open applications," said Michel Combes, CEO of Vodafone in Europe, referring to Apple's closed ecosystem. Applications of this platform will run on multiple mobile operating systems and operator members of the alliance. Developers receive 30% of sales and may choose which countries and what operators want to deliver them.
The consumer will pay for downloads directly to your phone bill. One detail that sets them apart from the competition and hope it will be the key to success. For now, it's simple applications based on HTML 4. This September, renewed the platform to enable HTML 5, making them closer in quality to the competition.
Telefonica and Vodafone stressed that the recent release of other retail applications outside the WAC will not affect this development. The Spanish operator, for example, opened last week BlueVia. The big question among analysts is whether they are too late. How to make money with the applications? To respond, the Barcelona conference invited one of those who succeed: Mikael Hed, CEO of Rovio, the factory Angry Game Birds.
The main thing is to achieve an adequate level of public, he said. Angry Birds has more than 60 million downloads. But most are free and the rest, to 99 cents. Total: one million dollars in revenue. The volume, however, serves to attract publicity. Hed said that for beating the competition not necessary that the application has a thousand different things.
Just one. The pattern of angry birds (Angry Birds), however, the revenue model he likes is the subscription. On Sunday, the pattern of Nokia had explained his commitment to moving company equipped with Microsoft Windows Phones. The planned issue in the debate on the applications. There was no unanimous enthusiasm.
Some argued that waiting a year to present new models is time consuming. Again, the speed with which things happen in the digital world is critical. Steve Ballmer, CEO of Microsoft, landed at the show and he was accompanied by Stephen Elop, Nokia pattern. Reproduced on stage on Friday the arguments given to justify their alliance.
Microsoft announced that by year-end integrate Twitter into your Windows Phone. This solves one of the great shortcomings of the system, according to Steve Ballmer, is called "to lead the mobile phone market because it is the friendly, efficient and profitable." Ballmer, noting that also integrate into your system to the new mobile Internet Explorer 9 and synchronizing with the Xbox, Windows Phone stressed that the system in less time has added more applications (8,000).
The pattern of Microsoft promised that his platform will best reward the developers. Although equipped Windows Phone just 4% of smartphones (smart phones), Ballmer said he is going to be the best response to both investors and customers that "will have more friendly experience and can handle pictures, interact with the PC or Office handling services such as Powerpoint or Excel, which can not be done with any other system.
" The other main guest of the afternoon sessions, was Dick Costolo, CEO of Twitter, which has not hesitated to present his service as so essential that users "should not have to learn to use every time you change phone." To make life easier for mobile with Twitter, the social network will unify the Twitter interface on all phones, regardless of operating system they use (Apple, Blackberry, Android, Windows, etc.).
Costolo assured that 40% of those who do connect to Twitter via mobile phones and, of these, half use different phones so they can not waste time "figuring out how Twitter works in each of them" . On the latest reports that Google and Facebook, among others, both the social network for their willingness to purchase a casual and super-rich, did not hesitate to sell Costolo Twitter as "simple, instant," whose value is "incalculable." "We're making money," answered a question that had come from Twitter.
He added that "businesses can use Twitter the same way they use other services to create value." Mobile phone came to Congress with a proposal: an electronic ID to the mobile. The operator believes that if the mobile, as the portfolio, is always in the pocket is the perfect place to host the DNI, housed in the SIM card.
However, the NIDC will not serve as digital signatures (used in services such as paying taxes), as said Carlos Domingo, CEO, Telefónica I + D. For identification, will store a series of electronic ID data of which are already issued more than 20 million in the SIM card. Carlos Jimenez, president of Secuware, the great advantage of this ID is that needs no computer or electronic reader and does not need to enter via keyboard keys.
"The main problem of the electronic ID is that people do not remember the PIN," he said. The project is under development. Secuware Telefónica and its partner have begun talks with the government, financial institutions and other mobile companies. One problem is the high number of customers who change their company phone number portability.
Vodafone, meanwhile, brought the new Nexus S, the second terminal under the Google brand to come to Spain in April. The Scoop on sale in three months for its clients from zero euros. Manufactured by Samsung, is the first handset that includes the latest operating system Android, from Google itself.
With this model, Google hopes to recoup the failure of the Nexus One, its former terminal manufactured by HTC. The Nexus S comes equipped with a Super Clear LCD touch screen 4 inches, with the peculiarity of having a curved glass that makes the device more pleasant to the touch. The red point mark will also have the LG optimus 2x, the first smartphone with dual-core processor.
One of those many mobile mravillas that pays homage to the fair, however, yesterday suffered congestion and unreliable coverage. 
Is an area of business to open Apple and all go down this road. Seventy operators, grouped in an alliance of mobile operators WAC, totaling more than 1,600 million customers, has opened a store of applications that replicate those of Apple and Google. Eight already started the commercial phase.
They are China Mobile, MTS, Orange, Smart, Telefonica, Telenor, Verizon and Vodafone. In this project we are also manufacturers like Samsung, Sony Ericsson, RIM and LG. The platform comes with 12,000 programs, compared to 300,000 of the 180,000 Apple or Android. "With this release we show that we can work together," said Julio Linares, CEO of Telefónica.
"We're a visceral defense of stores open applications," said Michel Combes, CEO of Vodafone in Europe, referring to Apple's closed ecosystem. Applications of this platform will run on multiple mobile operating systems and operator members of the alliance. Developers receive 30% of sales and may choose which countries and what operators want to deliver them.
The consumer will pay for downloads directly to your phone bill. One detail that sets them apart from the competition and hope it will be the key to success. For now, it's simple applications based on HTML 4. This September, renewed the platform to enable HTML 5, making them closer in quality to the competition.
Telefonica and Vodafone stressed that the recent release of other retail applications outside the WAC will not affect this development. The Spanish operator, for example, opened last week BlueVia. The big question among analysts is whether they are too late. How to make money with the applications? To respond, the Barcelona conference invited one of those who succeed: Mikael Hed, CEO of Rovio, the factory Angry Game Birds.
The main thing is to achieve an adequate level of public, he said. Angry Birds has more than 60 million downloads. But most are free and the rest, to 99 cents. Total: one million dollars in revenue. The volume, however, serves to attract publicity. Hed said that for beating the competition not necessary that the application has a thousand different things.
Just one. The pattern of angry birds (Angry Birds), however, the revenue model he likes is the subscription. On Sunday, the pattern of Nokia had explained his commitment to moving company equipped with Microsoft Windows Phones. The planned issue in the debate on the applications. There was no unanimous enthusiasm.
Some argued that waiting a year to present new models is time consuming. Again, the speed with which things happen in the digital world is critical. Steve Ballmer, CEO of Microsoft, landed at the show and he was accompanied by Stephen Elop, Nokia pattern. Reproduced on stage on Friday the arguments given to justify their alliance.
Microsoft announced that by year-end integrate Twitter into your Windows Phone. This solves one of the great shortcomings of the system, according to Steve Ballmer, is called "to lead the mobile phone market because it is the friendly, efficient and profitable." Ballmer, noting that also integrate into your system to the new mobile Internet Explorer 9 and synchronizing with the Xbox, Windows Phone stressed that the system in less time has added more applications (8,000).
The pattern of Microsoft promised that his platform will best reward the developers. Although equipped Windows Phone just 4% of smartphones (smart phones), Ballmer said he is going to be the best response to both investors and customers that "will have more friendly experience and can handle pictures, interact with the PC or Office handling services such as Powerpoint or Excel, which can not be done with any other system.
" The other main guest of the afternoon sessions, was Dick Costolo, CEO of Twitter, which has not hesitated to present his service as so essential that users "should not have to learn to use every time you change phone." To make life easier for mobile with Twitter, the social network will unify the Twitter interface on all phones, regardless of operating system they use (Apple, Blackberry, Android, Windows, etc.).
Costolo assured that 40% of those who do connect to Twitter via mobile phones and, of these, half use different phones so they can not waste time "figuring out how Twitter works in each of them" . On the latest reports that Google and Facebook, among others, both the social network for their willingness to purchase a casual and super-rich, did not hesitate to sell Costolo Twitter as "simple, instant," whose value is "incalculable." "We're making money," answered a question that had come from Twitter.
He added that "businesses can use Twitter the same way they use other services to create value." Mobile phone came to Congress with a proposal: an electronic ID to the mobile. The operator believes that if the mobile, as the portfolio, is always in the pocket is the perfect place to host the DNI, housed in the SIM card.
However, the NIDC will not serve as digital signatures (used in services such as paying taxes), as said Carlos Domingo, CEO, Telefónica I + D. For identification, will store a series of electronic ID data of which are already issued more than 20 million in the SIM card. Carlos Jimenez, president of Secuware, the great advantage of this ID is that needs no computer or electronic reader and does not need to enter via keyboard keys.
"The main problem of the electronic ID is that people do not remember the PIN," he said. The project is under development. Secuware Telefónica and its partner have begun talks with the government, financial institutions and other mobile companies. One problem is the high number of customers who change their company phone number portability.
Vodafone, meanwhile, brought the new Nexus S, the second terminal under the Google brand to come to Spain in April. The Scoop on sale in three months for its clients from zero euros. Manufactured by Samsung, is the first handset that includes the latest operating system Android, from Google itself.
With this model, Google hopes to recoup the failure of the Nexus One, its former terminal manufactured by HTC. The Nexus S comes equipped with a Super Clear LCD touch screen 4 inches, with the peculiarity of having a curved glass that makes the device more pleasant to the touch. The red point mark will also have the LG optimus 2x, the first smartphone with dual-core processor.
One of those many mobile mravillas that pays homage to the fair, however, yesterday suffered congestion and unreliable coverage.
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