The kids are watching more television on their computer or smartphone. That is the conclusion drawn by the bi-annual study, called "Global TV" plubliée Médiamétrie Thursday, March 10. According to the survey, contestants from the TV capture more and more attention for 15-24 years, a new category named by the Institute of audience measurement, the "Atawad.
They want to consume television Anytime, Anywhere, Any Device, that is to say anytime, anywhere on any screen. Now, nearly one in four young people, consumes TV programs anywhere, anytime, regardless of medium. In adults, these new behaviors are however a small minority. Only 8% aged 15 and older engage in these three approaches.
For Médiamétrie, the boom in catch-up TV - the catchup TV - is the best proof of this new way of consuming television. Young people are increasingly fond. Daily, measured Médiamétrie, consumption of catchup tv ages 15-24 stood at fourteen minutes in 2010. With more than three times the average adult in 2010 that will be left him, on average, only four minutes in front of a television program to catch up.
In catchup TV, these are the games of reality TV, like "Secret Story" series that attract younger .. For 15-24 years, the computer tends to install itself as a rival to the flat screen, says Médiamétrie. Interviewed in 2010 on their way to consume television in the last thirty days, 14.6% aged 15-24, watched live TV on your laptop in 2010 against 6.1% in 2008.
These infidelities to the small screen are not surprising, said Vincent Colonna, a consultant for the television company Protagoras and author of The Art of TV series (Payot). He said the youth had "a very negative image of television. It is the object of their parents who grew up with television.
They are born with the computer." For proof, in 2010, average daily television for 15-24 years was 1 h 50. Far away from the rest of the population (on average 3 h 32 in 2010). "Regain self-reliance" For 15-24 years, "the computer is truly like a second TV," notes Jean-Pierre Panzani, director of marketing and development department of TV Médiamétrie.
"This allows them to regain self," says Colonna. With "You Tube, they can make an appointment with their friends to watch and comment on the program." The chains appear to have taken the measure of the change of habits. "There is a trend in games and entertainment programs to integrate the computer, social networks and mobile services," says Colonna.
TF1 launches, Friday, March 18, in prime time, "Viiip Square", a new set of reality TV in which social networks and the Internet have become part of the program. Channels and advertisers are determined to follow these young viewers wherever they watch TV. Particularly through the TV catchup.
"The advertising model M6 Replay (catch-up TV service from M6) works," says Ronan de Fressenel, executive vice president of marketing and advertising studies M6. M6 Replay, the amount of campaigns has now reached 100 000. In 2010, the catchup TV M6 generated "revenues of several million euros".
However, tempers Dominique Delport, CEO of Havas Media, "the chains have not yet found the Martingale transformed their phenomenal for hearings on the Internet in hard cash." The last season of "Secret Story" has attracted more than 220 million video views on TF1. fr. Article published in the edition of 12.03.11 
They want to consume television Anytime, Anywhere, Any Device, that is to say anytime, anywhere on any screen. Now, nearly one in four young people, consumes TV programs anywhere, anytime, regardless of medium. In adults, these new behaviors are however a small minority. Only 8% aged 15 and older engage in these three approaches.
For Médiamétrie, the boom in catch-up TV - the catchup TV - is the best proof of this new way of consuming television. Young people are increasingly fond. Daily, measured Médiamétrie, consumption of catchup tv ages 15-24 stood at fourteen minutes in 2010. With more than three times the average adult in 2010 that will be left him, on average, only four minutes in front of a television program to catch up.
In catchup TV, these are the games of reality TV, like "Secret Story" series that attract younger .. For 15-24 years, the computer tends to install itself as a rival to the flat screen, says Médiamétrie. Interviewed in 2010 on their way to consume television in the last thirty days, 14.6% aged 15-24, watched live TV on your laptop in 2010 against 6.1% in 2008.
These infidelities to the small screen are not surprising, said Vincent Colonna, a consultant for the television company Protagoras and author of The Art of TV series (Payot). He said the youth had "a very negative image of television. It is the object of their parents who grew up with television.
They are born with the computer." For proof, in 2010, average daily television for 15-24 years was 1 h 50. Far away from the rest of the population (on average 3 h 32 in 2010). "Regain self-reliance" For 15-24 years, "the computer is truly like a second TV," notes Jean-Pierre Panzani, director of marketing and development department of TV Médiamétrie.
"This allows them to regain self," says Colonna. With "You Tube, they can make an appointment with their friends to watch and comment on the program." The chains appear to have taken the measure of the change of habits. "There is a trend in games and entertainment programs to integrate the computer, social networks and mobile services," says Colonna.
TF1 launches, Friday, March 18, in prime time, "Viiip Square", a new set of reality TV in which social networks and the Internet have become part of the program. Channels and advertisers are determined to follow these young viewers wherever they watch TV. Particularly through the TV catchup.
"The advertising model M6 Replay (catch-up TV service from M6) works," says Ronan de Fressenel, executive vice president of marketing and advertising studies M6. M6 Replay, the amount of campaigns has now reached 100 000. In 2010, the catchup TV M6 generated "revenues of several million euros".
However, tempers Dominique Delport, CEO of Havas Media, "the chains have not yet found the Martingale transformed their phenomenal for hearings on the Internet in hard cash." The last season of "Secret Story" has attracted more than 220 million video views on TF1. fr. Article published in the edition of 12.03.11
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