After phones, computers, and various game consoles, Angry Birds, the surprise hit of the year will be declined on Facebook, announced the creators of the game in the British version of Wired magazine. One more step in the strategy of expansion and diversification of the license, which should also affect the television and film.
The mechanics of the game, which has already attracted 75 million players, is simple and addictive: catapult birds (the famous Angry Birds) on pigs having their eggs stolen. However, the Facebook version, whose release date has not been revealed, offers a new gaming experience, "There will be new things that are not present on other platforms," Niklas Hed promises a co-creators of the game "The pigs will have a prominent role." MULTI-MEDIA DIVERSIFICATION Angry Birds Facebook is far from being the only draft Rovio, the development studio behind the success.
Developers working on racing games and sports heroes featuring Angry Birds, somewhat along the lines of Nintendo with Mario Kart and Party autresMario showing the world and characters of the games Super Mario platform. First game scheduled before Christmas, along with the release on Wii and Xbox 360, the original Angry Birds.
Similarly, Rovio is working on a film and a cartoon, although nothing has yet been signed. "We're building a global entertainment franchise, with games, merchandise, movies, cartoons and comics which form a whole," said Peter Vesterbacka, director of Rovio. If one compares the company to Disney 2.0 ", the multi media Rovio is strongly reminiscent of that of the French Ankama, who developed games, magazines, cartoons, comics and other stuffed animals around the Dofus and licenses Wakfu.
For an initial cost of 100,000 Euros, Angry Birds would have earned in a year over 50 million. But the founders of Rovio are aware that this massive success and suddenly is doomed to remain ephemeral. "In 100 years, we always talk about Mickey, but certainly not Angry Birds." 
The mechanics of the game, which has already attracted 75 million players, is simple and addictive: catapult birds (the famous Angry Birds) on pigs having their eggs stolen. However, the Facebook version, whose release date has not been revealed, offers a new gaming experience, "There will be new things that are not present on other platforms," Niklas Hed promises a co-creators of the game "The pigs will have a prominent role." MULTI-MEDIA DIVERSIFICATION Angry Birds Facebook is far from being the only draft Rovio, the development studio behind the success.
Developers working on racing games and sports heroes featuring Angry Birds, somewhat along the lines of Nintendo with Mario Kart and Party autresMario showing the world and characters of the games Super Mario platform. First game scheduled before Christmas, along with the release on Wii and Xbox 360, the original Angry Birds.
Similarly, Rovio is working on a film and a cartoon, although nothing has yet been signed. "We're building a global entertainment franchise, with games, merchandise, movies, cartoons and comics which form a whole," said Peter Vesterbacka, director of Rovio. If one compares the company to Disney 2.0 ", the multi media Rovio is strongly reminiscent of that of the French Ankama, who developed games, magazines, cartoons, comics and other stuffed animals around the Dofus and licenses Wakfu.
For an initial cost of 100,000 Euros, Angry Birds would have earned in a year over 50 million. But the founders of Rovio are aware that this massive success and suddenly is doomed to remain ephemeral. "In 100 years, we always talk about Mickey, but certainly not Angry Birds."
No comments:
Post a Comment