The search engine from Microsoft, Bing, has grown significantly in the U.S. last month, show two studies conducted by the firm Comscore and Hitwise. The increase, estimated at between 1% and 2% according to two studies, is low in absolute terms, but represents the largest growth since its launch Bing.
Bing accumulated about 27% of searches in the U.S., including research conducted at the portal of Yahoo (which uses technology from Microsoft), against 69% for Google. According to Hitwise study, Bing has a clickthrough rate higher than Google: 81% of search engine result in a click Microsoft, against 65% for queries performed on Google.
A criterion that does not prove itself more efficient or accurate ganda Bing, but of particular interest to advertisers. BING seek to differentiate themselves from Google to counter Google's dominance, Bing announced it was conducting tests on changes to its search algorithms. In a post on the blog search engine, its engineers say they currently prefer tracks differentiating from Google.
"The search history or profile of a person shall not produce more relevant results on all types of research," they explain, in a thinly veiled criticism of Google, which incorporates these significant elements in the research of its registered users. Bing is currently focusing its testing features automatic geolocation - a technique also used by Google.
Globally, the market shares of Bing remain very low. The Microsoft engine is a little less than 4% of searches, and Yahoo a little over 6% against 85% for Google. 
Bing accumulated about 27% of searches in the U.S., including research conducted at the portal of Yahoo (which uses technology from Microsoft), against 69% for Google. According to Hitwise study, Bing has a clickthrough rate higher than Google: 81% of search engine result in a click Microsoft, against 65% for queries performed on Google.
A criterion that does not prove itself more efficient or accurate ganda Bing, but of particular interest to advertisers. BING seek to differentiate themselves from Google to counter Google's dominance, Bing announced it was conducting tests on changes to its search algorithms. In a post on the blog search engine, its engineers say they currently prefer tracks differentiating from Google.
"The search history or profile of a person shall not produce more relevant results on all types of research," they explain, in a thinly veiled criticism of Google, which incorporates these significant elements in the research of its registered users. Bing is currently focusing its testing features automatic geolocation - a technique also used by Google.
Globally, the market shares of Bing remain very low. The Microsoft engine is a little less than 4% of searches, and Yahoo a little over 6% against 85% for Google.
No comments:
Post a Comment