Nokia has announced a major partnership with Microsoft. The Finnish mobile manufacturer mainly incorporate the Windows operating system and browser Phone 7 Bing to their phones offer applications and enter the Microsoft Marketplace. Microsoft, meanwhile, adopt the technology of Nokia Maps. This announcement was made this morning and is awaiting more details.
In particular, the fate that awaits the Nokia's own operating system, Symbian, and that Intel was developing, Meego. The new model of Nokia, Stephen Elop, deplored in a corporate message this week delayed its implementation. The two patterns of both companies have explained in a brief video of the agreement.
In it, Stephen Elop (Nokia) said that "together ofrecremos consumers a new experience, with a stellar hardware, innovative software and great service. We will create opportunities beyond any that exist." Ballmer (Microsoft), meanwhile, believes it will offer cosumidores what they want on mobile: Bing, Office and games.
The alliance tries to prevent the two companies will be marginalized to the success of its competitors, Apple and the mobile operating system from Google, Android. Nokia dominates the mobile market has lost market share in the high range of smartphones. Analysts agree that this movement is the result of a clear recognition from Nokia that their strategy was wrong.
It is a movement that was unthinkable two years ago. Stephen Elop, who comes from Microsoft, wrote a devastating internal report on the situation of the company. The message recalled that after the advent of iPhone in 2007, Nokia was unable to give a comparable response. Two years later came and stood Android leader in smart phones.
"Incredible," he added. Elop Nokia comparing the situation of a worker who is on an oil rig fire. "He looked down and saw only the dark, cold and uncertain waters." Ydecidió needed to take a decision to jump. "Under normal circumstances, the man would never have thought of plunging into icy waters, but the circumstances were not.
After being rescued, he warned that it induced burning platform "to a radical change in their behavior." Elop said that Nokia is on top of a burning platform and must decide "how we change our behavior." Elop explained that the trade war and is not established between devices. "It's a war of ecosystems", where it has not only the phone and operating system if applications, development, e-business ...
"Our competitors," acknowledged "we are gaining market share with an entire ecosystem." Nokia, he asserted, must make a decision. Nokia stock had risen in recent days precisely because of the persistent rumors of its deal with Microsoft. Today, however, shares of Nokia fell. Analysts say the big winner in this agreement is Microsoft to get the platform of a large manufacturer to expand its market for Windows Phone.
Nokia Phone employ Windows 7 was proposed by an analyst in an open letter to the two patterns of both companies. In one year, Nokia has increased from 40% to 31% market share. This letter opened a broad debate on the appropriateness of the pact. Some remembered that despite the good reviews Windows Phone 7 received after its presentation in October last year, Apple and Google are way ahead in the development and recruitment applications.
One argument against is that Windows Phone requires stringent hardware requirements and leaves little room for innovative designs other than their proposal. Nokia has always been known for its robust hardware and make their own bets. In Ahmad's letter to the two patterns of both companies said that Nokia would abandon development of its new operating system, Meegan, because it is the largest technology joke in the industry at this time Nokia would put Google still far from and Apple.
PCWorld gave another recipe. Since the Android operating system, open source allows us to offer differentiated development, Nokia has enough prestige and power as a brand to enter the Android world and not be overshadowed by competition using the same operating system. The final decision of the company has been different. 
In particular, the fate that awaits the Nokia's own operating system, Symbian, and that Intel was developing, Meego. The new model of Nokia, Stephen Elop, deplored in a corporate message this week delayed its implementation. The two patterns of both companies have explained in a brief video of the agreement.
In it, Stephen Elop (Nokia) said that "together ofrecremos consumers a new experience, with a stellar hardware, innovative software and great service. We will create opportunities beyond any that exist." Ballmer (Microsoft), meanwhile, believes it will offer cosumidores what they want on mobile: Bing, Office and games.
The alliance tries to prevent the two companies will be marginalized to the success of its competitors, Apple and the mobile operating system from Google, Android. Nokia dominates the mobile market has lost market share in the high range of smartphones. Analysts agree that this movement is the result of a clear recognition from Nokia that their strategy was wrong.
It is a movement that was unthinkable two years ago. Stephen Elop, who comes from Microsoft, wrote a devastating internal report on the situation of the company. The message recalled that after the advent of iPhone in 2007, Nokia was unable to give a comparable response. Two years later came and stood Android leader in smart phones.
"Incredible," he added. Elop Nokia comparing the situation of a worker who is on an oil rig fire. "He looked down and saw only the dark, cold and uncertain waters." Ydecidió needed to take a decision to jump. "Under normal circumstances, the man would never have thought of plunging into icy waters, but the circumstances were not.
After being rescued, he warned that it induced burning platform "to a radical change in their behavior." Elop said that Nokia is on top of a burning platform and must decide "how we change our behavior." Elop explained that the trade war and is not established between devices. "It's a war of ecosystems", where it has not only the phone and operating system if applications, development, e-business ...
"Our competitors," acknowledged "we are gaining market share with an entire ecosystem." Nokia, he asserted, must make a decision. Nokia stock had risen in recent days precisely because of the persistent rumors of its deal with Microsoft. Today, however, shares of Nokia fell. Analysts say the big winner in this agreement is Microsoft to get the platform of a large manufacturer to expand its market for Windows Phone.
Nokia Phone employ Windows 7 was proposed by an analyst in an open letter to the two patterns of both companies. In one year, Nokia has increased from 40% to 31% market share. This letter opened a broad debate on the appropriateness of the pact. Some remembered that despite the good reviews Windows Phone 7 received after its presentation in October last year, Apple and Google are way ahead in the development and recruitment applications.
One argument against is that Windows Phone requires stringent hardware requirements and leaves little room for innovative designs other than their proposal. Nokia has always been known for its robust hardware and make their own bets. In Ahmad's letter to the two patterns of both companies said that Nokia would abandon development of its new operating system, Meegan, because it is the largest technology joke in the industry at this time Nokia would put Google still far from and Apple.
PCWorld gave another recipe. Since the Android operating system, open source allows us to offer differentiated development, Nokia has enough prestige and power as a brand to enter the Android world and not be overshadowed by competition using the same operating system. The final decision of the company has been different.
- Nokia, Microsoft Said To Be Near Software Partnership (10/02/2011)
- Nokia and Microsoft to team up against Google and Apple? (10/02/2011)
- Nokia and Microsoft Announces Mobile Partnership (11/02/2011)
- Who Would Benefit Most From A Tie Up With Nokia? Micrsosoft (10/02/2011)
- Google vs. Microsoft: The ongoing battle moves to Nokia's "burning platform" (10/02/2011)
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