Friday, February 25, 2011

Fight against spam result: Google wants to become better

Google wants its search results in future provide more quality, has changed his technique this to happen. The goal is to filter out some useful search results automatically. Even though little of it is visible. Google sets up a fight: With a relatively large change in its search and evaluation algorithms, the search engine company in the night to Thursday so called content Farms declared war.

Overall, 11.8 percent of all search queries are affected by the changes that are intended to provide users with higher quality content than before as the top results on Google searches. For a year the search engines, company experts have worked on it. In recent months the criticism had increased the quality of search results.

Industry observers and even university professors complain too much spam on the first pages of results. The problem: Some companies have recently been very successful with offers to push the front seats in the so-called Google rankings that are based more on the search algorithm as the interests of users.

They do not offer their own content, but only collect together content from other providers on a subject and present them on a separate page. Others, such as the U.S. company Demand Media, to produce for little money search engine optimized content ("10 tips for perfect wedding"), which then show up in search high in the results lists.

Other platforms were only further lists of search results, rather than actually to contain the request for relevant information. Google calls in a blog posting, no concrete company says, but "offers lower quality ', the contents to users' not useful' were without rename the term Farming content directly.

The results of "Personal Block List", an extension of Google's Chrome Web browser, users can lock out the websites or providers from their search results, had had no influence on the development of new algorithms, Google developer Amit Singhal wrote in the company blog. The manual exclusion of certain suppliers by the users were not so used to develop the new algorithms.

You got pleased to note that users' preferences coincide largely with the search results that hevorbringe the new technology. Accordingly, 84 percent of new users as of useless offers also marked by the algorithm would be recognized as such. "Many of the changes we have made are so subtle that very few people notice them at all" subtle tuning, says Singhal.

Also there will be no easily discernible pattern to use to certain offers in the Google ranking up and others would be downgraded. Much more then some would use up and down, move in which the positions of different deals in Google's search results to each other. The manager also confirmed by Larry Fitzgibbon Demand Media over "paid content" org.

":" With our diversified content offerings are some of the content displayed on the site now better and worse than before. " Furthermore, the effects of the new search technology will in the long term, he will not speculate, but claims to be felt for Demand Media currently has no effect.

But there is probably still too early. Google has introduced the new algorithms until the early hours of Thursday and exclusively on its U.S. sites. Localized search engines in the rest of the world, including in Germany, should only be changed in "near future". It would be interesting to observe whether the quality of search results actually noticeably improved - or just a little shift.

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