Have you ever felt like giving a car when you are in Dallas or marry a member of the National Guard American? If the answer is yes, now you may find it difficult to search for information on how to do it. Google announced yesterday that it changed the formula by which ranks the search results. The aim is to reward the sites that publish original and high quality information and punish those who fill the surface web content, unnecessary or copied only to climb the search locations.
In the crosshairs are over the so-called "factories of content" (content farm), sites that fill the web with thousands of pages per day, perfectly designed to reach top positions in research. These sites, at best, offer short and poorly-depth information, editors, written by low-paid, at worst, have recycled content from other sites with automated procedures or copied outright.
Begun in January, that Google is a real campaign to improve the quality of its results, but that could affect the very way of providing information on the Web search engine is often the first source of access to any type of site and information for those who base their livelihood on audience and advertising the position in the search results can make the difference between success and failure.
Google is careful not to mention it, but there are many who think that most of the innovations introduced by Google will penalize sites in the galaxy of Demand Media, like eHow. com, and those that conform to the principles. What seems to be the winning model information at the time of the Internet, and whose landing on the stock exchange last month put its market value well beyond that of the publisher of the New York Times, based the choice of content to be published not about journalistic principles, but on statistical calculations.
It is no longer the publisher to decide what to offer to the public, but public opinion, and the advertising market, to tell the editor what to publish. Demand Media numbers are impressive: nearly 6000 content including articles and videos per day, more than 8 million views in one year, 13 000 occasional editors around the world who are paid on average $ 15 a content (a little more of 10 €).
For every thousand visitors, Demand Media claims to get $ 13.45. But what makes it different is Demand Media how to choose the content to be published: an automatic algorithm, he explained Wired in 2009, examines the common user searches on the Web and compare, for each keyword, the advertising potential (how much Advertising is generated by that content, how much competition is there and so on).
At the end of the process the commission system to a content editor: If the keywords are found "auto dallas" and that the combination with "give" there are good advertising revenue, the editor will write an article on "How to give a ' car in Dallas "(which, actually, is a real article).
The low cost model of the contents of Demand Media does turn up many. Rosenblatt, its chief executive, will not, however, that his company is seen as a sort of discount information: "Every single article we publish is original and written by the editors and call ourselves a 'content farm' is simply an insult to the our readers, "he said in a recent interview.
The content posted, is another mantra of the company, are widely read because it fit with what most people want to know. The fact is that the model has its way. Leaving aside the second floor of publishing strategies, such as Associated Content to Yahoo, America On Linex wrote in his editorial plan ("The AOL Way") that the choice of sites to be published in the network that handles should be based on " 1) potential traffic, 2) cash receipts, 3) timing, 4) editorial integrity.
" After deployment of the two editors of Engadget historical, reference site in the world for Information Technology owned by AOL, you are fired and the chief editor of the site had to write on Twitter that "Engadget, just to be clear, is not at all subject to AOL's Way. " You will see in the coming months if the results of this little crusade against Google content of poor quality, which for now is limited to the United States and other nations will be extended further, higher quality research will lead to users and will remodel plans to those who think that publishing, online, automated algorithms can replace the editorial choice.
Demand Media, meanwhile, has said on his blog that "so far [this morning, Ed] I have not found in Content & Media impact" of the Google algorithm change. Who wants to know how to give a car in Dallas, we are sure, will be doing jumping for joy. 
In the crosshairs are over the so-called "factories of content" (content farm), sites that fill the web with thousands of pages per day, perfectly designed to reach top positions in research. These sites, at best, offer short and poorly-depth information, editors, written by low-paid, at worst, have recycled content from other sites with automated procedures or copied outright.
Begun in January, that Google is a real campaign to improve the quality of its results, but that could affect the very way of providing information on the Web search engine is often the first source of access to any type of site and information for those who base their livelihood on audience and advertising the position in the search results can make the difference between success and failure.
Google is careful not to mention it, but there are many who think that most of the innovations introduced by Google will penalize sites in the galaxy of Demand Media, like eHow. com, and those that conform to the principles. What seems to be the winning model information at the time of the Internet, and whose landing on the stock exchange last month put its market value well beyond that of the publisher of the New York Times, based the choice of content to be published not about journalistic principles, but on statistical calculations.
It is no longer the publisher to decide what to offer to the public, but public opinion, and the advertising market, to tell the editor what to publish. Demand Media numbers are impressive: nearly 6000 content including articles and videos per day, more than 8 million views in one year, 13 000 occasional editors around the world who are paid on average $ 15 a content (a little more of 10 €).
For every thousand visitors, Demand Media claims to get $ 13.45. But what makes it different is Demand Media how to choose the content to be published: an automatic algorithm, he explained Wired in 2009, examines the common user searches on the Web and compare, for each keyword, the advertising potential (how much Advertising is generated by that content, how much competition is there and so on).
At the end of the process the commission system to a content editor: If the keywords are found "auto dallas" and that the combination with "give" there are good advertising revenue, the editor will write an article on "How to give a ' car in Dallas "(which, actually, is a real article).
The low cost model of the contents of Demand Media does turn up many. Rosenblatt, its chief executive, will not, however, that his company is seen as a sort of discount information: "Every single article we publish is original and written by the editors and call ourselves a 'content farm' is simply an insult to the our readers, "he said in a recent interview.
The content posted, is another mantra of the company, are widely read because it fit with what most people want to know. The fact is that the model has its way. Leaving aside the second floor of publishing strategies, such as Associated Content to Yahoo, America On Linex wrote in his editorial plan ("The AOL Way") that the choice of sites to be published in the network that handles should be based on " 1) potential traffic, 2) cash receipts, 3) timing, 4) editorial integrity.
" After deployment of the two editors of Engadget historical, reference site in the world for Information Technology owned by AOL, you are fired and the chief editor of the site had to write on Twitter that "Engadget, just to be clear, is not at all subject to AOL's Way. " You will see in the coming months if the results of this little crusade against Google content of poor quality, which for now is limited to the United States and other nations will be extended further, higher quality research will lead to users and will remodel plans to those who think that publishing, online, automated algorithms can replace the editorial choice.
Demand Media, meanwhile, has said on his blog that "so far [this morning, Ed] I have not found in Content & Media impact" of the Google algorithm change. Who wants to know how to give a car in Dallas, we are sure, will be doing jumping for joy.
- Hanis Zalikha Beat Siti Nurhaliza to Become One of The Most Searched People in Google Malaysia 2010 (20/12/2010)
- Google (Doesn't Quite) Introduce The Google Stereo (25/02/2011)
- Google (Doesn't Quite) Introduce The Google Stereo (25/02/2011)
- Google's New Approach to Content: Maybe Our Blog Will Benefit (25/02/2011)
- Google Recipe View (24/02/2011)
No comments:
Post a Comment