The winners of free downloadable applications on iPhone, the stars are called Burger Queen, or IceCube Iface Fat ... The games that feature hamburgers, ice chips or swollen faces have the desire to do so. In recent days, they are seriously compete with "The Appli-saving" of the French Red Cross. Launched January 22, this new, completely free, already exceeding 100,000 downloads.
A record for a useful application that will teach the first aid to save lives. "We're pleasantly surprised. According to Apple, which launches the carton reaches 40,000 downloads per month," says Jean-Francois Riffaud, director of resource development at the Red Cross. In a few days we have far exceeded those numbers, and we oscillate according to the days between the first and seventh place.
" Divided into three categories, "I act in an emergency," "I form the life-saving" and "I am preparing for disaster", the application of the NGO also gives users the option of iPhone to make a donation via a specific tab. Ulterior motives of marketing "The idea was not to replace formal training in first aid, says Riffaud, but to give a little background on first aid.
"Almost all of the" Guide lifesaving "reference material, prepared and endorsed by the medical council of the French Red Cross, are still available on the application. His advice is complemented by an educational quiz. The "Emergency Act", allows using geolocation and direct call to emergency numbers to be able to react very quickly.
In a register more fun, the mobile user can also anxious or planning to prepare for disasters of all kinds. It can even fun to call a "Catak ideal" for a range of 24 to 48 hours for four people. Developed by Bemobee , an agency specializing in designing and developing applications for smartphones and touch pads, the software has cost 20,000 euros to the Red Cross.
To know "The Appli-saving", the charity has raised its 57 000 100 000 volunteers and donors. The word of mouth buzz and blew up the meter. The Red Cross does not hide its intentions marketing. By betting on the success of a free application, it expects returns for donations. "We hope that when our calls to the generosity of the public, iPhone users will remember that we have them available a convenient and citizen," Mr.
Riffle analysis. For now, fans of smartphones have been content to download. No donations for this channel was recorded. Article published in the edition of 28.01.11 
A record for a useful application that will teach the first aid to save lives. "We're pleasantly surprised. According to Apple, which launches the carton reaches 40,000 downloads per month," says Jean-Francois Riffaud, director of resource development at the Red Cross. In a few days we have far exceeded those numbers, and we oscillate according to the days between the first and seventh place.
" Divided into three categories, "I act in an emergency," "I form the life-saving" and "I am preparing for disaster", the application of the NGO also gives users the option of iPhone to make a donation via a specific tab. Ulterior motives of marketing "The idea was not to replace formal training in first aid, says Riffaud, but to give a little background on first aid.
"Almost all of the" Guide lifesaving "reference material, prepared and endorsed by the medical council of the French Red Cross, are still available on the application. His advice is complemented by an educational quiz. The "Emergency Act", allows using geolocation and direct call to emergency numbers to be able to react very quickly.
In a register more fun, the mobile user can also anxious or planning to prepare for disasters of all kinds. It can even fun to call a "Catak ideal" for a range of 24 to 48 hours for four people. Developed by Bemobee , an agency specializing in designing and developing applications for smartphones and touch pads, the software has cost 20,000 euros to the Red Cross.
To know "The Appli-saving", the charity has raised its 57 000 100 000 volunteers and donors. The word of mouth buzz and blew up the meter. The Red Cross does not hide its intentions marketing. By betting on the success of a free application, it expects returns for donations. "We hope that when our calls to the generosity of the public, iPhone users will remember that we have them available a convenient and citizen," Mr.
Riffle analysis. For now, fans of smartphones have been content to download. No donations for this channel was recorded. Article published in the edition of 28.01.11
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