Browsers prepared formulas to limit advertising tracking

The surfer who goes to a site can be traced when browsing to provide targeted advertising tailored to your interests. This navigation sniffing historically has irritated organizations and privacy advocates now beginning to be answered from browsers. Google has announced the introduction of a limited fómrula that Microsoft and Firefox and prepare their own solutions, always partial, to offer Internet users the ability to refuse such tracking.

All these moves come after last year etadounidenses authorities denounced the self-regulation in this sector was weak. Last year, Microsoft announced that the new version of Internet Explorer include a tracking system against based on two tools: The Tracking Protection List, in which the netizen said the sites does not allow tracking and Protection Tracking, which allows what other sites repatriate navigation information after the visit of the page.

This week, Google has improved its system based on the complicity of some fifty companies supporting the negative publicity of the Internet to trace. So far it is a biscuit (cookie) that the navigator was incorporated but the problem that when it decided to delete them also disappeared.

Now you can stay actriva advertising system will implement Firefox is sending a warning to those responsible for the web surfer that does not sniffing for advertising purposes. The problem is that it is in the hands of the owner of the web to respect the desire of the Internet. In fact, a group of major advertising companies offer the possibility that internaurta include them in a list to prevent crawling.

As explained on their site, "the revocation tool (NAI) has been developed together with our members with the specific goal of allowing consumers to" opt out "in personalized advertising that we provide our corporate partners. With NAI, a surfer you can browse your computer to identify those companies that have introduced an advertising cookie on your computer.

" "To stop participating in a custom advertising program by a member of NAI, simply check the box next to the company on whose program does not want to participate. Another option is to check the" Select All "and the system dials the box of all members. Then click the button 'Send'. The tool automatically replaced (s) cookie (s) selected and check their status of non-participation.

"As explained in the note, the lack of participation in a custom advertising program does not imply that allow Internet users to receive online advertising . "It means that the network you wish to participate will not send you ads tailored to your Web preferences and usage patterns." On the Internet there are various tools to block advertising tracking

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