ROME - As Beenz, the first and unfortunate currency of the web. Like the Linden dollar in the world of Second Life. The testing phase is over and hopes that Mark Zuckerberg Facebook Credit, the official currency to buy virtual goods in the most popular social network, do not make the same fate as its predecessors.
As of July 1, 2011, explains the company's blog Deb Liu, platform marketing manager of Facebook, "the developers of games for social networks should adopt the system of Credits to manage payments." Within the games can continue to circulate gold coins or gems, but Facebook aims to unify the system by offering incentives to those who will take the credits as the sole currency.
A system that provides for the developer 70% of the value of the transaction, while the remaining 30% is held in place by Facebook. Introduced in 2009 on an experimental basis, with Facebook Social Network Credits to the members buy gifts and other virtual items in different games and platform applications.
You can buy (one dollar per 10 Credits) with the major credit cards, PayPal and even mobile phones. Are currently used by about 350 150 applications developed by different actors. Last year was a bone of contention between Facebook and Zynga, the mother of such hits as 'Farmville'. According to reports at that time the percentage retained from Facebook was considered "prohibitive" from Zynga, but the standoff ended with a five-year agreement.
For now, the colossus of Mark Zuckerberg seeks to strengthen its currency in the games but does not preclude other future use. Among the assumptions already made by the overseas press, Wall Street Journal on his head, is that the possible use of the Facebook social gaming Credits beyond, aiming to capture a slice of e-commerce.
As of July 1, 2011, explains the company's blog Deb Liu, platform marketing manager of Facebook, "the developers of games for social networks should adopt the system of Credits to manage payments." Within the games can continue to circulate gold coins or gems, but Facebook aims to unify the system by offering incentives to those who will take the credits as the sole currency.
A system that provides for the developer 70% of the value of the transaction, while the remaining 30% is held in place by Facebook. Introduced in 2009 on an experimental basis, with Facebook Social Network Credits to the members buy gifts and other virtual items in different games and platform applications.
You can buy (one dollar per 10 Credits) with the major credit cards, PayPal and even mobile phones. Are currently used by about 350 150 applications developed by different actors. Last year was a bone of contention between Facebook and Zynga, the mother of such hits as 'Farmville'. According to reports at that time the percentage retained from Facebook was considered "prohibitive" from Zynga, but the standoff ended with a five-year agreement.
For now, the colossus of Mark Zuckerberg seeks to strengthen its currency in the games but does not preclude other future use. Among the assumptions already made by the overseas press, Wall Street Journal on his head, is that the possible use of the Facebook social gaming Credits beyond, aiming to capture a slice of e-commerce.
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