Mobile applications, location-based messaging "social" ... Facebook, which boasts more than 500 million members, wants to be both global and local, and extend to a maximum of services. But the social network also intends to progress in an area most overlooked: that of virtual currencies. "From 1 July, we will ask all developers of social games on the network to afford with loans Facebook," says a network manager, Deborah Liu, in a note published Monday, January 24.Facebook does however not exclusive: if the outside firms are required to offer loans Facebook, they can also refer to other platforms of online payment. The most popular games available on Facebook run on the model free-to-play, with free access but whose contents are additional charges.
The sapling Zynga has prospered with this type of games: tens of millions of Facebook users to play or Cityville Farmville. Anxious to convert all these players to these virtual credits, Facebook announced, in May, a five-year partnership with Zynga. A COIN "universal"? For Facebook, which takes 30% on each transaction, the virtual credits can become a source of revenue, while the virtual goods market is expected to exceed two billion dollars (1.5 billion euros) in the U.S.
2011, according to the firm Inside Network. In recent months, the social network already experimenting the use of "Facebook loans" from 150 developers and 350 applications. By making these funds the new currency "universal" social network, Facebook should convince users spend longer online.
"This initiative will help overcome the reluctance to spend real money to purchase virtual currency," said analyst Atul Bagga, interviewed by the specialized site Venture Beat. "Users know that if they buy credits for a game, they can use elsewhere," he says. By imposing its loans to third-party developers, Facebook wants to remain master of its platform, while other services like PayPal, are trying to diversify their online strategy.
- Facebook To Make Facebook Credits Mandatory For Games (25/01/2011)
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- Facebook Credits to Become Mandatory for Virtual Transactions (25/01/2011)
- Facebook will require all in-app transactions to use Facebook Credits (25/01/2011)
- Facebook Credits To Become Universal Currency On Site (24/01/2011)
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