Tuesday, January 25, 2011

Web browsers: Mozilla and Google agree to limit advertising targeted

Groups Mozilla and Google have announced, Monday, January 24, changes in their Web browsers to allow users to more easily escape monitoring advertisers. Mozilla has proposed adding a signal to its browser, Firefox, which allows users to automatically apply to the sites they visit do not follow their line consultations.

The sites would then have the choice to respect that choice, or continue to collect data, which is useful for advertisers who do voulent targeted campaigns. "The difficulty is that it is necessary that both browsers that sites are implementing (the system) to make it fully effective, "said an official from Mozilla, Alex Fowler, the company's blog.

Mozilla recognizes that this problem is the type of egg and chicken, and we take the initiative for this possibility is given in future versions of Firefox, "he added. With a downloadable extension, like Adblock, Mozilla, Internet users can already get rid of the advertisements during their web browsing.

For its part, Google has proposed a function to escape the cookies, these lines of code used by sites to spy on the activities of Internet users, but cautioning that the browsing experience could be changed. "Keep in mind that once you install this function, the experience of online ads can change," warned two officials of Google, Sean Harvey and Rajas Moonk on the band's blog: "You will see the same advertisements repeatedly on certain sites, or see ads that interest you less.

" The fifteen largest advertising agencies involved in this initiative from Google, from a total of fifty companies. A REQUIREMENT OF THE FEDERAL TRADE COMMISSION Google also allows the visitor an opportunity to specify what type of advertising most interested. "This new feature brings (the Internet) without significant control challenge the recipes that walk the content we consume every day," added Mr.

Harvey and Moonk. In December Microsoft announced that the new commercial version of Internet Explorer 9 (IE9), whose output is imminent, include an option to limit the transmission of personal data of the user, through the creation of lists of sites where the user request that their actions are watched.

At the end of 2010, a report from the Federal Trade Commission (FTC) had regretted that the efforts of industry self-regulation have been "too slow, and so far does (have) not provided real protection "to confidentiality. To improve the protection of Internet users, the FTC had suggested creating an option to prohibit online services to collect data on the surfing habits of Internet users, particularly to protect against telemarketers.
Posted by Manlio Gandolfi at 11:31 AM

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