Wednesday, February 9, 2011

Corporate Strategy: Nokia seeks a connection

If Nokia is announcing big changes. Among the pressure of successful rival, the world leader urgently connection with smartphones. Rumored to be on an alliance with Microsoft. Or could even move parts of the Nokia headquarters in the U.S.? Berlin - Nokia is again the focus - but not as sweet as the heads of the world's largest mobile phone manufacturer would be.

The once proud world leader is now seen as the "Finnish patient", which is suspended from creative competitors. The sales and profit numbers speak for themselves: When Nokia will have to change something. On Friday, it would be ready. The new chief executive Stephen Elop will present his strategy in London.


Since the days of rampant speculation, how radical of Canadians will be upheld. The most popular by far Rumor: Nokia is on its own smartphone operating system Symbian and changes to Microsoft's Windows Phone 7 Tangible evidence is there none. Since the speculation is in itself but is so spectacular, cheerful looking for arguments.

Finally, Elop was coming directly from Microsoft and still have a good connection to the Windows group, says about it. And Microsoft could use higher numbers for his rather hesitant launched new smartphone system. Skeptics point out that Nokia developed with Intel's own new operating system MeeGo - from the view but again little was yet.

For the most intense speculation caused the British technology blog The Register. Elop was considering relocating the corporate headquarters to at least partially from the Finnish city of Espoo in the U.S., it said on Tuesday, citing Nokia insider. This would allow more strategic decisions of top management in a "virtual headquarters" are made in America.

Nokia is playing in the U.S. currently almost no role. Nokia holds before the big showdown on Friday at which an analyst meeting is scheduled, extremely tight. Every crumb of information causes a stir. When the "Business Week" on the weekend from community group reported that other top managers would have to resign soon, the message went around the world.

According to the German magazine would go including today's mobile boss Mary MacDowell, production and logistics chief Niklas Savander. The radical changes in personnel are also interpreted as a sign of a pending policy change. Whatever Elops plan, he must act quickly. Nokia loses smartphone continuously at the promising ground.

All attempts to reverse the downward trend with its own new high-tech mobile phones have failed so far. The final quarter of 2010 marked a turning point: According to market researchers refurbished phones with the Google operating system Android in the smartphone market, the long-time leader in Finland.

That should in itself be no drama, before finally making rival Apple on how to become a manageable market share of the top earners in the industry. Apple's iPhone has been recently going for 625 dollars each, Nokia's mobile lab average price was 69 dollars. Of course, Nokia point out that make up a large part of the business with a world leader cheap "bread and butter 'phones.

This allows such growth markets like China and India dominate. The question is how long it goes. Only now is about one in five phone sold a smartphone. Recent technological developments, however, indicate that the computer-phones could spread even more quickly than expected. So did the supplier Broadcom chip, a new series in prospect, with a smart phone could cost less than $ 100.

At that price it was "difficult to imagine why someone should have more non-smartphone on sale in two years," then wrote Horace Dediu industry expert, who himself once worked at Nokia.

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