Mashable began as a blog dedicated to social networks and technology in 2005. Six years later, 12 million monthly unique users have helped to consolidate it as a specialized reference. Mashable. com Follow Mashable has now added a "social layer" to the page to customize it the most desired content to each user.
"Beyond personalization, we believe that the moderation of content is the next trend in the media, and allow our community of readers choose the news of the day is the fundamental objective of Follow", announced this afternoon, Pete Cashmore, founder Mashable. Last year alone, the success of Mashable made it happen to have 15 employees to 40.
Now publish an average of 45 stories a day and counting the number of sections on social networks, technology, tools, businesses and internet companies. "During these years we have had very positive feedback from readers, but many of us warned that it was increasingly difficult to keep pace," said Lavrusik.
Only in the last 12 months Mashable has hired more than 20 editors. "The site has grown, but the content becomes overwhelming," says Lavrusik. Mashable retains the format of a blog-the latest content appears at the top, "but he has outgrown. Follow The solution offered is that they are the users themselves to moderate the onslaught of specialty items that fill the page.
The social layer allows users to track issues and specific users based on their interests. "Our goal is to make it easier for the reader to the topics that interest you. We want to find earlier in the noise signal," explains Lavrusik. Once registered, the reader choose the topics that interest you and the users who want to follow.
From there you will find two doors: mashable. com and Mashable Follow a personalized cover that only appear in the news related to the topics that interest you, comments from users who follow and recommendations they have made on other social networks. Mashable is an expert in social networks.
Know in detail the habits of readers at the time to share content on Facebook or Twitter. And part of the success of this site lies in the loyalty of its users: nearly three and a half million followers in different social networks, Twitter items mentioned in more than 40 000 times a day on Facebook and recommended more than 40 000 times a week .
Lavrusik explains the new system helps users to do this more easily. May recommend-and-find content within and Mashable. com and in social networks. "We think users are going to Facebook or Twitter to find content, and for them an item is as important as the person you recommended," he says.
Mashable readers can create a user profile page and sync with Facebook accounts, Twitter, Foursquare, Digg or Google Buzz. In other publications, the user can register with their Facebook or Twitter account. In the case of Mashable, everything is integrated into its own profile. Mshare Share button after content on all these social networks at once and with one click.
Until yesterday, users had to repeat the same step to recommend an article in each of these networks. "We wanted to invent a new network for Mashable readers or make have to follow another network. We brought the best features of Facebook, Twitter and Digg our publication to better serve readers," says Lavrusik.
Follow Mashable also follows the philosophy of Foursquare and prizes, badges, for his followers. Each time a user exceeds the milestone of ten items to recommend, following their first twenty users or comment on a number of news, get a reward. "We wanted to add fun to point the user experience.
When the time comes, we recognize the contributions of the best comments and publish better serve the community. But for now, is only a virtual recognition, "says Lavrusik. 
"Beyond personalization, we believe that the moderation of content is the next trend in the media, and allow our community of readers choose the news of the day is the fundamental objective of Follow", announced this afternoon, Pete Cashmore, founder Mashable. Last year alone, the success of Mashable made it happen to have 15 employees to 40.
Now publish an average of 45 stories a day and counting the number of sections on social networks, technology, tools, businesses and internet companies. "During these years we have had very positive feedback from readers, but many of us warned that it was increasingly difficult to keep pace," said Lavrusik.
Only in the last 12 months Mashable has hired more than 20 editors. "The site has grown, but the content becomes overwhelming," says Lavrusik. Mashable retains the format of a blog-the latest content appears at the top, "but he has outgrown. Follow The solution offered is that they are the users themselves to moderate the onslaught of specialty items that fill the page.
The social layer allows users to track issues and specific users based on their interests. "Our goal is to make it easier for the reader to the topics that interest you. We want to find earlier in the noise signal," explains Lavrusik. Once registered, the reader choose the topics that interest you and the users who want to follow.
From there you will find two doors: mashable. com and Mashable Follow a personalized cover that only appear in the news related to the topics that interest you, comments from users who follow and recommendations they have made on other social networks. Mashable is an expert in social networks.
Know in detail the habits of readers at the time to share content on Facebook or Twitter. And part of the success of this site lies in the loyalty of its users: nearly three and a half million followers in different social networks, Twitter items mentioned in more than 40 000 times a day on Facebook and recommended more than 40 000 times a week .
Lavrusik explains the new system helps users to do this more easily. May recommend-and-find content within and Mashable. com and in social networks. "We think users are going to Facebook or Twitter to find content, and for them an item is as important as the person you recommended," he says.
Mashable readers can create a user profile page and sync with Facebook accounts, Twitter, Foursquare, Digg or Google Buzz. In other publications, the user can register with their Facebook or Twitter account. In the case of Mashable, everything is integrated into its own profile. Mshare Share button after content on all these social networks at once and with one click.
Until yesterday, users had to repeat the same step to recommend an article in each of these networks. "We wanted to invent a new network for Mashable readers or make have to follow another network. We brought the best features of Facebook, Twitter and Digg our publication to better serve readers," says Lavrusik.
Follow Mashable also follows the philosophy of Foursquare and prizes, badges, for his followers. Each time a user exceeds the milestone of ten items to recommend, following their first twenty users or comment on a number of news, get a reward. "We wanted to add fun to point the user experience.
When the time comes, we recognize the contributions of the best comments and publish better serve the community. But for now, is only a virtual recognition, "says Lavrusik.
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