Wednesday, February 16, 2011

Google launches news subscription system 'online'

He is still CEO of Google, Eric Schmidt, announced at the Humboldt University of Berlin to create One Pass, a service that will enable newspaper publishers to sell subscriptions, articles and content 'online'. The user who comes to a publisher's website can be accessed once and pay for the content of any site that uses One Pass.

Items purchased through this service, you can read all types of devices (laptops, phones, tablets). One Pass is in addition to Yahoo and Apple platforms to offer paid content. Last week Yahoo! presented LiveStand. Apple yesterday introduced a subscription service similar means of taking 30% of turnover.

Unlike Steve Jobs 'company, Google has ensured that 90% of the amount will go to publishers and users' data will be held by the publications. In recent years, Google has developed and tested various products to newspaper publishers as Flip Fast, First Click Free and Living Stories. The announcement is a step in this trend, which aims to provide publishers with the implementation of payment technology and provide users with flexibility and quick access to the contents of your interest.

One Pass is a payment platform easy to use and free for publishers. With this platform, publishers of newspapers and magazines can select what content is to pay and the price at which will go on sale in the kiosk. This project initially had joined several publishing groups, the German Focus Online, stern.

of, Axel Springer, the French Nouvel Observateur, the American Rust Communications and the PRISA group, editor of El País.

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