Apple announced on Tuesday the new rules on applications for its iPhone and iPad offering subscription systems. To publish applications with subscription on iTunes, the Apple Store online, publishers will pay 30% of sales to Apple, and offer subscriptions at the same price (or less) on their websites.
"Our philosophy is simple," detailed the Apple CEO Steve Jobs said in a statement. "When Apple brings a new customer to the [App Store], Apple earns a commission of 30%. When the publisher takes an existing customer or new to the App Store, the publisher keeps 100% of revenue." This change in the rules of the App Store already mentioned a month ago, had angered publishers, who accuse Apple of wanting to get their hands on not only an important part of their digital revenues, but also s 'monopolize their client files.
STREAMING SERVICES INVOLVED But these rules also raise important questions for the future of streaming services (streaming) video and music. Rhapsody, a streaming music service that offers monthly subscriptions, or as Deezer Spotify, immediately responded: "Our philosophy is very simple.
A unilateral decision by Apple that obliges us to pay 30% of our turnover, which added to the fee we pay to record labels, publishers and artists, is economically untenable. "The choice of Apple could lead to proceedings for abuse of dominant position, say several lawyers consulted by The Wall Street Journal.
The 30% should also cause problems to services like Netflix, a service of distributing films very popular in the United States and that operates with a monthly subscription fee of $ 8 (6 euros), or like Hulu, a streaming service that offers free but an application running on a subscription basis.
ABANDON THE APPLICATIONS? These services might be tempted to abandon their applications and replace them by Web sites optimized for mobile phones and tablets. A choice has already done Playboy Banned from the App Store by Apple's rule banning photos erotic, and defended by Rhapsody: "We will continue to offer subscriptions on our website, accessible from all phones connected , including Safari on iPhone and iPad.
" This solution, technically simple, however, represents a gamble, Web sites tailored for the time remaining less popular than integrated applications on the phone: a study by Appsfire published in late January shows that iPhone users spend an average of forty minutes updates on their applications, or 47% of the total time using their mobile.
A habit of use, which could be difficult to change, partly because conventional applications can use offline, even if the supply of suitable sites grew massively. 
"Our philosophy is simple," detailed the Apple CEO Steve Jobs said in a statement. "When Apple brings a new customer to the [App Store], Apple earns a commission of 30%. When the publisher takes an existing customer or new to the App Store, the publisher keeps 100% of revenue." This change in the rules of the App Store already mentioned a month ago, had angered publishers, who accuse Apple of wanting to get their hands on not only an important part of their digital revenues, but also s 'monopolize their client files.
STREAMING SERVICES INVOLVED But these rules also raise important questions for the future of streaming services (streaming) video and music. Rhapsody, a streaming music service that offers monthly subscriptions, or as Deezer Spotify, immediately responded: "Our philosophy is very simple.
A unilateral decision by Apple that obliges us to pay 30% of our turnover, which added to the fee we pay to record labels, publishers and artists, is economically untenable. "The choice of Apple could lead to proceedings for abuse of dominant position, say several lawyers consulted by The Wall Street Journal.
The 30% should also cause problems to services like Netflix, a service of distributing films very popular in the United States and that operates with a monthly subscription fee of $ 8 (6 euros), or like Hulu, a streaming service that offers free but an application running on a subscription basis.
ABANDON THE APPLICATIONS? These services might be tempted to abandon their applications and replace them by Web sites optimized for mobile phones and tablets. A choice has already done Playboy Banned from the App Store by Apple's rule banning photos erotic, and defended by Rhapsody: "We will continue to offer subscriptions on our website, accessible from all phones connected , including Safari on iPhone and iPad.
" This solution, technically simple, however, represents a gamble, Web sites tailored for the time remaining less popular than integrated applications on the phone: a study by Appsfire published in late January shows that iPhone users spend an average of forty minutes updates on their applications, or 47% of the total time using their mobile.
A habit of use, which could be difficult to change, partly because conventional applications can use offline, even if the supply of suitable sites grew massively.
- This week in Apple's publisher relations (04/02/2011)
- Musique Machine Reviews (15/02/2011)
- Apple's Supplier Responsibility Report Updated with 2010 Data (14/02/2011)
- Apple Unveils Long-Dreaded App Subscription Plan (15/02/2011)
- Apple Launches Subscriptions For Content-Publishers On The App Store (15/02/2011)
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