The social network MySpace, owned by News Corporation, is about to announce massive job cuts, says the Wall Street Journal, Tuesday, Jan. 4. "Between a third and half of 1 100 employees" could be affected by the economic daily, also owned by Rupert Murdoch's News Corp., citing unnamed sources. This restructuring could be announced as early as January.No spokesman was available for comment MySpace sections of the Wall Street Journal. A year ago, the social networking site had already announced a reduction of its workforce by nearly 30% after the arrival of a new direction. Acquired in 2005 for $ 580 million, the social network is facing competition from Facebook.
MySpace had 54.4 million unique visitors in the United States, down 15% from last year. Facebook accounts for its share more than 150 million visitors during the same period in the United States, and 648 million unique visitors worldwide. UPDATE GRAPHIC attempt to regain attractive, the social network graph has undertaken an overhaul of its website, at the end of October.
Since August, users of the MySpace social network can even synchronize the information they publish with their Facebook account. But the problem with MySpace, in addition to its declining attendance, is also reducing its resources. If the deal with Google was renewed in mid-December, according to the firm eMarketer, ad spending on MySpace are expected to decline by 37% over last year to 297 million.
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