Monday, February 21, 2011

IT Exhibition: Cebit will grow again

The past years were not easy for Europe's most important IT fair, CeBIT in Hannover. 2011 will go up again: more exhibitors are expected, and the normal consumer should feel welcome at the fair. And the big names come back too. Hanover - The world's largest computer fair CeBIT later this year again with more exhibitors.

A week before the announced starting at over 4200 companies, such as fair manager Frank Pörschmann said on Monday in Hanover. Last year there were 4150th "We also look forward to some returnees," said Pörschmann. This included about printer manufacturers such as Brother, Epson or Xerox, which were absent from the show's second example.

The number of exhibitors in 2009 was broken in the economic crisis by a quarter to 4300 and was again slightly last year, succumbed to 4157 exhibitors - the lowest number in 20 years. In addition, had to say Cebit increasingly competing against high-tech trade shows. For home electronics, notebooks and tablet PCs such as the Consumer Electronics Show, held in January in Las Vegas, has established itself as the leading international trade fair.

On the 26th Cebit will present next week companies from over 70 countries exhibited their products. With 20 exhibition halls were occupied two halls more than last year, said Pörschmann. The occupied 176,000 square meters of exhibition space lies with nearly 10,000 square meters higher than 2010.

The CeBIT organizers gave confidence that from 1 to 5 March professionals not only from research and industry, but come back soon as more consumers show. Partner country of CeBIT this year is Turkey. The Turkish Prime Minister Tayyip Erdogan will inaugurate the fair on Monday (February 28) with Chancellor Angela Merkel (CDU).

Responsible for the Cebit Board of Deutsche Messe AG, Ernst Raue, sees the show after several mixed year on the right track ". We are growing again, the dynamic that we feel are currently the industry is incredibly high." It is important that the next Cebit hardware technologies and the industrial customers and more business to go to private users.

Also, the industry association Bitkom expects this growth. From the perspective of the Fair is also the outsourcing of IT services from the data centers of enterprises to the Internet (Cloud Computing) and more important. Pörschmann sees the fair presentation of heavyweights such as IBM as proof of the continued traction of the Cebit.

Even mobile giants such as Telefonica and Motorola are now with the boat. "The big names are back," said the Cebit boss. IBM Exhibition Director Jutta Jacobi said the Cebit is for the U.S. industry giants continue to be indispensable: "No platform is similar to her." IBM CEO Sam Palmisano also travels on Monday to open in Hanover.

Are shown in New Hanover in the categories of "Pro" (business customers), "gov" (government), "lab" (research) and "Life" (individual users). The result will be measured not only by the number of exhibitors and visitors, said Pörschmann. "These figures in themselves tell us little about the success." The decisive point is the sum of transactions.

2010, the number of visitors at CeBIT, was dramatically decreased from 400,000 to 334,000. The fair was compared to 2009 but also shorten by one day.

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