LONDON - Seventy million dollars, more or less € 50 million, is estimated that Facebook has invested in Snaptu, an Israeli company founded in 2007 that develops applications and provides online services for mobile phones and low- cost. Not just high-end smartphones and then: the social network also aims to expand down.
The aim is the ubiquity of Facebook, on any device can connect to the Net and even those who do not connect, including many models from cheap phones. A market with its huge volumes of sales and selling, tempts even Mark Zuckerberg. The phones themselves are low cost and 80% of the market, about 4.2 billion of the total 5.3 phones sold worldwide.
Snaptu already produces applications to connect to other social networks. Presumably, the acquisition of Facebook will focus the company on this network. Snaptu produces Java-based software that can run on thousands of mobile phones. The acquisition is reported with emphasis on the company's official blog isrealiana: "Working with Facebook means to increase the importance of Snaptu the world." And with that volume of mobiles cheap now be reached, the importance of Facebook increases.
Israeli society is able to develop software for devices with low memory and small screens. A market segment that does not recede, despite the increase in frequency and smartphones to come down in price. Snaptu is the third major purchase this year of Facebook, and comes after Rel8tion (mobile advertising) and Beluga (group messaging).
The idea is to bring Facebook into the world of SMS, where the experience of Snaptu count decisively. The same Israeli company has already worked with the social network, developing the official application for major brands of phones. 
The aim is the ubiquity of Facebook, on any device can connect to the Net and even those who do not connect, including many models from cheap phones. A market with its huge volumes of sales and selling, tempts even Mark Zuckerberg. The phones themselves are low cost and 80% of the market, about 4.2 billion of the total 5.3 phones sold worldwide.
Snaptu already produces applications to connect to other social networks. Presumably, the acquisition of Facebook will focus the company on this network. Snaptu produces Java-based software that can run on thousands of mobile phones. The acquisition is reported with emphasis on the company's official blog isrealiana: "Working with Facebook means to increase the importance of Snaptu the world." And with that volume of mobiles cheap now be reached, the importance of Facebook increases.
Israeli society is able to develop software for devices with low memory and small screens. A market segment that does not recede, despite the increase in frequency and smartphones to come down in price. Snaptu is the third major purchase this year of Facebook, and comes after Rel8tion (mobile advertising) and Beluga (group messaging).
The idea is to bring Facebook into the world of SMS, where the experience of Snaptu count decisively. The same Israeli company has already worked with the social network, developing the official application for major brands of phones.
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