Gone are the days when companies could afford to ban the use of social networks among their employees. A little 'because, smartphones and Tablet accomplices, in defiance of the prohibitions it has become increasingly easy. A little 'because it means beloved, chat, however pervasive as Facebook, Twitter and LinkedIn have forever changed the way we communicate, and keep us informed approach to work.
It 's so - on the success of their "cousins \u200b\u200bgeneralists" - which in recent years, the social business software has seen a real explosion. What are these tools is written very name: to become "social" business, encouraging the sharing of knowledge and experience among members of a company just like in a group on Facebook.
A reason to give to anyone who is seeking, among others, is the market research firm Gartner Inc., according to which social communication and collaboration are top of the top ten technology strategies that companies would do well to take over 2011. Beginning with Jiva, through start-ups like Yammer and flowrate, try to understand how these software and why investors are so fond of Silicon Valley.
A complex ecosystem. That of business social network is a great movement in the area, thus impossible to photograph in a comprehensive way. We have tried since the beginning of the year to date, several specialized sites such as ZDNet, Mashable, Business Insider & co. And there's even those who have compared this market segment in a coral reef in which each type of software would amount to a aquatic creatures, from anemones to polyps.
Fantasy aside, it is certain that young companies are challenging the industry collaboration software products from giants like IBM and Oracle, which for years has stressed the importance of using resources in a more open and eliminate so-called "silos" information. The strengths of this company - whose teams usually have an average age of thirty - have the agility and the fact that they were among the first, enthusiastic developers and users of social networks.
Jive, the Facebook of the business. The most famous, probably, is to Jive, a company founded in 2001 in Palo Alto, California, which since 2007 has started marketing its social business software. Jive's platform includes a number of applications to connect employees and business projects in the same way that Facebook, Twitter and other communities on the web connecting friends, acquaintances and people who share similar interests.
Each employee has their own profile, where he has the ability to change the "status" and refresh the page with a wealth of information on his professional background, his area of \u200b\u200bexpertise, projects completed and those underway. Likewise, you can upload any type of material - text, images, audio, video and so on - and invite others to share.
Like any social network that respects itself, Jive also allows you to chat with colleagues, see when I'm online, create working groups and tagging content. In this way, each document becomes traceable and you can always go back to its author: a matter which should promote meritocracy and promote exchanges among people who are particularly capable.
According to Dave Hersh, Jive's former CEO and now chairman of the board, "the social collaboration software are the heart of the new company because they allow employees to work together to solve problems, evaluate new opportunities and achieve important results." Other advantages, then, is a reduced need for travel and phone calls, which could decrease air pollution and noise.
Two more examples: The Yammer and flowrate. One aspect on which manufacturers insist very social business software is the security of their platforms. An example is Yammer, social networks for businesses launched in September 2008 and chosen by companies such as BBC, Fox International Channels, Telefonica and Palo Alto Software.
Born as an internal microblogging service Genes - social network dedicated to creating a family tree world - liked Yammer so much to convince the company to make a mark apart. Since the beginning, the platform has been labeled as the "Twitter of business" if the original invites you to "chirp what you're doing," Yammer urges you to say "What are you working on." All interactions take place under the wing of the corporate firewall, but exploiting the potential of cloud computing.
In addition, the network is not completely closed to non-employees: the "communities", in fact, has no restrictions on the domain and allows individuals as potential customers, partners and suppliers to communicate with the company and speak on topics and events. Yet another example is flowrate, start-ups created in 2009 by a group of teens - Davorin Gabrovec, Vlada Petrov, Matjaž Lipus and Shingo Potier de la Morandi - and today offers a suite of programs for social enterprise collaboration available in six different languages, including Italian.
A change of mentality. According to Gartner Inc., the podium of the strategic technologies of 2011 - in reference to businesses - is divided between cloud computing, mobile applications / tablet, communication and social cooperation. To some observers, the power of social business network is the fact in a single platform to unite all three aspects.
"Social technologies such as smartphones and Tablet PCs are gaining consumer space," said La Repubblica. it the CEO of Jive, Tony Zingale. "These tools have the ability to change our perceptions about how you collaborate, how are the tasks performed and how they share information. At the same time, more and more companies prefer web applications to read and flexible software that confine the information to 'internal silos not communicating.
" "Taken together - said Zingale - these three factors have meant that there were a change in thinking within large companies in Information Technology, which eventually abandoned the role of the controller or the local policeman to wear those, much more appropriate the role of hi-tech guru.
" 
It 's so - on the success of their "cousins \u200b\u200bgeneralists" - which in recent years, the social business software has seen a real explosion. What are these tools is written very name: to become "social" business, encouraging the sharing of knowledge and experience among members of a company just like in a group on Facebook.
A reason to give to anyone who is seeking, among others, is the market research firm Gartner Inc., according to which social communication and collaboration are top of the top ten technology strategies that companies would do well to take over 2011. Beginning with Jiva, through start-ups like Yammer and flowrate, try to understand how these software and why investors are so fond of Silicon Valley.
A complex ecosystem. That of business social network is a great movement in the area, thus impossible to photograph in a comprehensive way. We have tried since the beginning of the year to date, several specialized sites such as ZDNet, Mashable, Business Insider & co. And there's even those who have compared this market segment in a coral reef in which each type of software would amount to a aquatic creatures, from anemones to polyps.
Fantasy aside, it is certain that young companies are challenging the industry collaboration software products from giants like IBM and Oracle, which for years has stressed the importance of using resources in a more open and eliminate so-called "silos" information. The strengths of this company - whose teams usually have an average age of thirty - have the agility and the fact that they were among the first, enthusiastic developers and users of social networks.
Jive, the Facebook of the business. The most famous, probably, is to Jive, a company founded in 2001 in Palo Alto, California, which since 2007 has started marketing its social business software. Jive's platform includes a number of applications to connect employees and business projects in the same way that Facebook, Twitter and other communities on the web connecting friends, acquaintances and people who share similar interests.
Each employee has their own profile, where he has the ability to change the "status" and refresh the page with a wealth of information on his professional background, his area of \u200b\u200bexpertise, projects completed and those underway. Likewise, you can upload any type of material - text, images, audio, video and so on - and invite others to share.
Like any social network that respects itself, Jive also allows you to chat with colleagues, see when I'm online, create working groups and tagging content. In this way, each document becomes traceable and you can always go back to its author: a matter which should promote meritocracy and promote exchanges among people who are particularly capable.
According to Dave Hersh, Jive's former CEO and now chairman of the board, "the social collaboration software are the heart of the new company because they allow employees to work together to solve problems, evaluate new opportunities and achieve important results." Other advantages, then, is a reduced need for travel and phone calls, which could decrease air pollution and noise.
Two more examples: The Yammer and flowrate. One aspect on which manufacturers insist very social business software is the security of their platforms. An example is Yammer, social networks for businesses launched in September 2008 and chosen by companies such as BBC, Fox International Channels, Telefonica and Palo Alto Software.
Born as an internal microblogging service Genes - social network dedicated to creating a family tree world - liked Yammer so much to convince the company to make a mark apart. Since the beginning, the platform has been labeled as the "Twitter of business" if the original invites you to "chirp what you're doing," Yammer urges you to say "What are you working on." All interactions take place under the wing of the corporate firewall, but exploiting the potential of cloud computing.
In addition, the network is not completely closed to non-employees: the "communities", in fact, has no restrictions on the domain and allows individuals as potential customers, partners and suppliers to communicate with the company and speak on topics and events. Yet another example is flowrate, start-ups created in 2009 by a group of teens - Davorin Gabrovec, Vlada Petrov, Matjaž Lipus and Shingo Potier de la Morandi - and today offers a suite of programs for social enterprise collaboration available in six different languages, including Italian.
A change of mentality. According to Gartner Inc., the podium of the strategic technologies of 2011 - in reference to businesses - is divided between cloud computing, mobile applications / tablet, communication and social cooperation. To some observers, the power of social business network is the fact in a single platform to unite all three aspects.
"Social technologies such as smartphones and Tablet PCs are gaining consumer space," said La Repubblica. it the CEO of Jive, Tony Zingale. "These tools have the ability to change our perceptions about how you collaborate, how are the tasks performed and how they share information. At the same time, more and more companies prefer web applications to read and flexible software that confine the information to 'internal silos not communicating.
" "Taken together - said Zingale - these three factors have meant that there were a change in thinking within large companies in Information Technology, which eventually abandoned the role of the controller or the local policeman to wear those, much more appropriate the role of hi-tech guru.
"
- E' possibile registrare il futuro? Ma sì, il GF lo chiama Recorded Future! (12/01/2011)
- Twitter, Facebook vital as Japan cell networks jam (12/03/2011)
- Reasons People 'Unlike' Brands on Facebook (11/03/2011)
- Projects " Creations " Crocheted Cupcake Egg Cosy (02/01/2011)
- Facebook expands @ mention tagging to comments (11/03/2011)
No comments:
Post a Comment