Tuesday, April 26, 2011

Facebook is launching a competitor Groupon

The social network Facebook has launched Tuesday, April 26, his service to obtain combined purchase discounts on products once a certain number of buyers have expressed interest. These "cheap" is currently available only to U.S. cities of Atlanta, Austin, Dallas, San Diego and San Francisco. The procurement sector increasingly interested in Web players.

Launched in November 2008, Groupon, which claims 60 million subscribers in 45 countries, opened the door. The Chicago company has even refused to fall, a bid at $ 6 billion (4.3 billion euros) from Google. But tailgating is now Groupon LivingSocial, supported by giant Amazon e-commerce.

According to Forbes magazine, this site has 26 million members and adds 1.5 million per week. In April, LivingSocial has also received $ 400 million (274 million euros) investment (including Amazon) and would be valued at three billion dollars (2.05 billion euros). Google is testing finally, last week, his own website coupons on servicesdans the city of Portland, USA.

MEANS NECESSARY "CREDITS FACEBOOK" Faced with these competitors, however, Facebook has many arguments, starting with the size of its network and its 600 million subscribers. According to the New York Times, the network will be able to offer not only their tips by email, but also directly in the flow profiles of registered voters.

According to the U.S. daily, the service Facebook will also be distinguished by its offer, focusing on products 'social' in nature, such as concerts. The network will also use this new service to extend its use of virtual money "loans Facebook. First available in online games only, these funds are now used for video on demand.

But competition is not helpless. "LivingSocial Groupon and realize significant capital in advertising on Facebook for new registrants. Will they stop them in retaliation or feel obliged to continue?" Asks the website dedicated Business Insider.

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