Monday, April 18, 2011

Music, video and data in the "cloud telematics" War on the Google-Apple mobile phone of the future

It's called "digital cloud," and is a space on the Internet where you can put songs and images available anywhere. Hence the image of a cloud with our files, that follows us everywhere. The idea has been revived in recent days from Amazon, which has long been cultivated for Apple (MobileMe), and Google is also the match with Gmail, Google Docs, Google eBooks.

The Apple of Steve Jobs, in fact, it might be bitten by the two competitors, because Amazon and Google have formed a strategic alliance by launching more advanced services than the Apple. First things first. In late March, Amazon introduced Cloud Drive, where you can store up to five gigabytes of music, photos and video.

The service is free. If you want more space, you pay more. The data placed in its cloud can be accessed from home, work, the tablet (like the iPad) and smartphones (like the iPhone) that use Google's Android system: accordingly, are not compatible with iPhone and iPad, that remain cut off.

Amazon says that in the five gigabytes offered free of charge you can store a thousand songs. These may be heard on any computer (and even on mobile phones, if the connection speed permitting). Hard to know if the idea of listening to music stored on Cloud Drive sfonderà. Many users prefer Pandora, an Internet radio that offers a lot of songs.

YouTube, meanwhile, has provided many music videos. Apple offers a different and less advanced than a Cloud Drive, called MobileMe. It 'was launched some time. The main idea was to "take back" email, appointments on the calendar, phone, wherever and however, at a price of $ 99 per year.

In the face of competition from Amazon and Google, Apple will offer a new version of MobileMe, with music and video, and try not to be stealing the square. Google, for its part, has long cultivated the philosophy of the bubble: a lot, even in Italy, they use e-mail in Gmail, where they can store large quantities of data, accessible anywhere.

From Google Gmail was born Documents (Google Docs), where they are stored office documents, perhaps shared with colleagues. Again, if the space offered for free is not enough, it pays to have more. Last fall, finally, Google has launched eBooks, electronic library cousin of Gmail and Google Docs.

"In five years, people will use the clouds as the primary place to keep important information - says Frank Gillett, an analyst for Forrester Research - will not be used to back up, on a CD or hard disk, as has happened so far." Beyond the computer stores, however, is increasingly open to challenge from Google and Apple to win the war of the mobile phone of the future systems of the two giants do not talk, and rely on smartphone competitors.

So far, the iPhone has lorded it, but Google and its allies want to give him a hard time.

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