Monday, June 20, 2011

Domain names: ICANN approves new gTLDs

Meeting in Singapore, the board of ICANN (Internet Corporation for Assigned Names and Numbers) has approved, Monday, June 20, the use of new suffixes in web addresses. Industry observers believe that businesses and municipalities should be the first to take this new opportunity. The generic domain names (gTLDs in English, for "generic top-level domain names") currently number about twenty, plus about 250 extensions each corresponding to one country.

Once the reform started, hundreds of new gTLDs should be introduced. Instead of ending in. com. , org. or net. , Internet addresses will now be able to end with the name of a company or institution. "This is the biggest change in domain names since the founding of dotcom.

Large groups, such as Apple, Toyota and BMW, will, from January 12, 2012, initiate procedures to obtain, against payment, extensions to their name. Companies that benefit most are the brands with a clear marketing strategy and customer-oriented enabling them to use their name on a competitive basis.

No comments:

Post a Comment