The opening of an investigation into Google's business conduct by the European Union has begun its journey. The first evidence that the EU authorities are working on it is sending a survey to companies and organizations that, through a hundred questions, to determine if the company manipulated search engine results.The newspaper Le Figaro has published some of the survey questions and the intention of which is unclear. She wondered, for example: "Your society has found sudden and significant changes in its ranking in search engines such as Bing, Google or Yahoo? Have you found slumps in the number of Internet forwarded to your services by Google and not can be explained by changes in your site? ".
The survey continued by asking whether the companies surveyed are aware of modules in Google's algorithms that "would criminalize the page ranking of your website (...) in relation to competing services belonging to Google." My question is addressed directly to companies that offer similar services as may be Google to find out if, in his view, the search results to offer its premium appearance of its own services that could alter the results provide the algorithms without this alleged manipulation .
Brussels is also interested in knowing whether they have detected surges rates search engine advertising services or degradation "brutal" in the AdWords quality score. The survey asks about the economic impact that these incidents could have had both recruitment advertising and traffic.
Questions is even more direct: "Have you ever Google has indicated that a rise in advertising investment could improve its natural location in the search engine listings?." The European Commission announced in December opened an investigation into the U.S. company Google for alleged manipulation of procedures for its Internet search system to dominate the market.
The Department of Competition, who heads the European Commission Vice President, Joaquin Almunia, is investigating whether certain practices of the company, whose slogan is "Do not do evil", could constitute an abuse of dominant position, violating the rules of the Treaty Union. The Commission is also interested in advertising contracts.
Brussels opened a preliminary investigation last February on this matter to the demands of multiple affected, which include web page UK price comparison and search engine Foundem French eJustice specialized in legal matters. fr. Also expressed their complaints Ciao site as part of the Microsoft search engine Bing.
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