The industry proposes a new protection system for the cultural market

Copy protect systems Cirules works by the cultural and leisure market is an eternal goal of the industry. But the DRM (digital rights management) on CDs or DVDs have not been successful and have even been a nuisance for the customer, paying back, saw limited use. Now, an industry consortium, DECE, involving, among others, Microsoft, HP, Warner, Netflix offers a different system to organize the trade of these files and prevent the free exchange of them.

Ultraviolet called and speak of it in the CES in Las Vegas. In essence, the system is that the customer acquires the right to enjoy, such as a movie. Enjoy this right to be independent of the online store where you purchased so you can change your store or not be harmed if it closes. The host file in the Internet cloud and accessible from both TVs with connection to the Internet and from other devices.

The customer can record six people and up to 12 devices can download online or enjoy of that file. According to its proponents, the system is based on the playback platform but enjoy the rights purchased by the customer, the person. With Ultraviolet not try to lock customers into a single device if not you might enjoy content on all of them up to a limit, a dozen.

This strategy is designed to provide an alternative to DVD. At Cnet, experts consulted believe that this proposal is more sophisticated than Microsoft did in 2004, PlaysForSure, which failed. However, see how difficult it is sufficient to cause an exodus of other behaviors in the digital consumer.

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