Monday, January 31, 2011

PRISA acquires the digital gaming magazine Meristation

Digital and Meristation PRISA, the online gaming magazine leader in Spanish-speaking world, have reached an agreement under which the said digital site will become part of PRISA. "This partnership opens a new era of high expectations of collaboration and success for both parties," said Kamal Bherwani, CEO of PRISA Digital.

PRISA in the news stands, "The agreement is part of the new strategy Digital PRISA oriented development and launch of new digital content, and demonstrates the commitment of PRISA" to become a multinational technology " . Online games are one of the strategic sectors for new business development in the digital realm.

Meristation, with a monthly average of 872,000 unique users by 2010, according to Nielsen Netview, has remained the leading information website in Spanish games since its inception. In December exceeded one million unique users. Pep Sanchez, founder of Meristation with Elena Avellaneda, this newspaper pointed out that the site began in March 1997.

"To revive restore a family business opened the first Internet cafe in Girona where he had a machine to test games. Each week we published a review of the games offered and then detect the interest of the Internet for information on this industry." The success helped raised the professionalism of the editorial team.

For Digital PRISA, the rigor and quality of the publication are the greatest asset Meristation and the bases we want to maintain and promote in the framework of a common growth strategy, "said Bherwani. Digital PRISA is the new area of PRISA oriented to lead the digital strategy. Meristation acquisition strengthens the group's position as a world leader in the development of information content, entertainment and online entertainment.

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