Tuesday, January 11, 2011

Social networking snack SMS

The world of communications is constantly changing. The conclusions of the report The Information Society in Spain 2010, released today by Fundación Telefónica, are a vivid reflection of this change. The organization has prepared a summary of data services or staked down and the fastest growing. As expected social networks (whose penetration grows from 28% to 50%) are snacking on traditional SMS (falling by 19.3%) and even e-mail (whose use falls 91% 2009 at 88.6%).

The years in which New Year we sent and we received a flurry of SMS (with its consequent reflection on the phone bill) have been well behind. A general message on the wall of our common network, and run. These are the data on the evolution of information society in Spain between 2009 and 2010: Uses that go down or remain: - The business of communications in its traditional branches, Go down in fixed telephony (-8.3%) mobile (-4.1%) and SMS (-19.3%).

- The use of more traditional web services: The use of email (91% drops to 88.6%), forums (from 35.3% to 30.5%), information search general (remains at 87.2%) and making travel arrangements (62% in both years), banking (down from 42% to 41%), receive training (from 31% to 26%) , people who have a blog (8.4% in both years) or access the virtual world (down 4.5% to 3.8%).

- The penetration of traditional terminals: the desktop decreases (from 51.3% to 50.1%), the telephone (remains at 80.3%) and stereo (down from 64 , 2% to 62.1%). Uses more up: - Increased use of social networks: The penetration of social networking goes from 28.7% in 2009 to 50% in 2010, and its use as a form of communication: 2% 2008 have moved to a 13% in 2010.

- Growing use of Internet and Broadband: The number of fixed broadband lines increased by 8.3%, the number of Internet users grew by 7.2%, the number of Internet users daily access to the network increases in 69.2%, increases by 60% the number of 'datacards' and the number of lines M2M grows by 18.9% compared to 2.3% of the traditional mobile - Increased penetration of laptops and Smartphone (the mobile Internet, microphone, camera ...) and other portable devices, such as tablets, the penetration of laptops is growing by 34.7% in 2009 to 42.5%, new portable devices as tablets (with a penetration of 0.8%), e-readers (1.1%).

Underlines the increase in mobile Internet and other applications, as penetration grows 90%

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