Internet companies are interested in use the television platform. Google has proposed a system that combines Web browsing with the viewing of programs on TV. But Google TV hits the rejection of the major broadcasters are no clear business model and they fear cannibalization by Google for their content.Yahoo! prepares a proposal that may seem more friendly. This is an application platform that would recognize the program you're watching and offer information or services. Presenter also serve to advertising. This is an interactive extension of Yahoo TV Connect currently about five million equipped monitors.
The advantage over Google TV is that it raises the fears of the big chains have their own application. In a sports broadcast, for example, could provide data about the athletes or for the issuance of a series could be found the location where scenes were filmed. Obviously, applications would offer commercial services such as buying items that appear on the screen or broadcast advertising.
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