Wednesday, February 23, 2011

Google is interested in the sport live

TV consumption is experiencing a revolution, thanks to new platforms that allow direct access to content anytime, anywhere. Google knows. And also know that sport can be a source of income. So is interested in using YouTube as a means to broadcast live sporting events. The dotcom would already be in talks with Basketball League (NBA) and hockey (NHL) to offer their live matches from the second half of this year, according to Bloomberg, which reproduces excerpts from an interview with the negotiation Google content in Asia-Pacific region, Guatam Anand.

Last year, YouTube has already offered to live without having to download (streaming), the broadcasts of league games of cricket in India. And that executives tested the potential impact this market, which are present sites like UStream. Anand spoke in the interview that took more than 55 million visits to its Web videos.

On this experience, Google is both the football leagues in Europe. "We're talking to almost everyone," he says. YouTube already offers live games of the Japanese baseball league are not broadcast by television stations. And to understand the bet, just remember the signing of Claude Ruibal, who was CEO of Universal Sports.

Ruibla, one of the most respected figures in the world of sports content negotiation, is to promote the sports catalog of Youtube. But in the negotiation of the rights of retransmission of sporting events, the big key is how to split the revenue generated each game via advertising. As Anand explains, these events allow Youtube increase revenues.

The big question is whether the audience is ready to watch sport online, as it does with movies and TV shows through Netflix or Hulu. And there the size of the television or computer monitor is essential. Google, like its rival Apple, are pushing hard for the shows are becoming the place to eat Internet TV.

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