The American group Google launches a new policy of strategic acquisitions. YouTube, owned by Google, announced on Monday, March 7, the acquisition of the sapling Next New Networks, launched in 2007 and specializes in video content. The New York Times, citing two anonymous sources, Google would pay less than $ 50 million (36 million euros) for this acquisition.
"In case you still doubt, Google is now officially a media company," warns the website specialized Business Insider. With Next New Networks, which helps designers to optimize the distribution of content and monetize them, Google wants to effect change towards a logic of programs. "Instead of trying to obtain the agreement of rights holders, YouTube hopes that he may urge the community to produce high quality videos," explains TechCrunch.
Google also acquired Monday a British site for comparing prices, BeatThatQuote. The transaction amounted to 37.7 million pounds (44 million). According to CrunchBase specialized site, Google has spent more than $ 8 billion (5.7 billion) in acquisitions since 2001. 
"In case you still doubt, Google is now officially a media company," warns the website specialized Business Insider. With Next New Networks, which helps designers to optimize the distribution of content and monetize them, Google wants to effect change towards a logic of programs. "Instead of trying to obtain the agreement of rights holders, YouTube hopes that he may urge the community to produce high quality videos," explains TechCrunch.
Google also acquired Monday a British site for comparing prices, BeatThatQuote. The transaction amounted to 37.7 million pounds (44 million). According to CrunchBase specialized site, Google has spent more than $ 8 billion (5.7 billion) in acquisitions since 2001.
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