If there is a company whose decisions affect many others within the negociod and mobility, that is Qualcomm. THE U.S. manufacturer is the one who designed the heart of many of the most successful mobile. To understand more details of what Qualcomm plans and how it affects the processor in the mobile market have talked to Eloy Fustero, director of marketing and business development for Qualcomm in Spain and Portugal.
Fustero is responsible, among other things, of trying to combine the performance of chips with the trends and demands of the market in Spain. Tech News Buzz: From the Mobile World Congress many speak of the end of the era of PC. In fact, we are seeing a growing convergence between the worlds of computing and mobility, with products like tablets in which companies like Intel and Nvidia are getting more and more.
What is the strategy in this regard Qualcomm processor level? Eloy Fustero: Qualcomm's basic strategy remains the same. The market has obviously changed, but if there is one point in common between mobile phone a few years ago and now smartphone, that point is precisely the mobility. The device you agree to all voice and mobile broadband today should be able to be comfortably above should enable the connectivity that demand today, and all with battery consumption content .
How much does the battery last? which is the typical question we all ask to see a new mobile device. We would not be talking about next generation mobile features of this convergence or mention it not because the processor has been able to integrate more and more features while maintaining optimal battery consumption while maintaining a high integration of functionality in minimum space for reduce the size of the device and making it possible to optimize the costs, and bring this to the residential market.
These premises, fortunately, are still valid for us. What we've been working at Qualcomm is in the technological evolution of the chips. Now we have just announced, for example, the integration of features on the new Snapdragon architecture Krait of 28 nanometers. The average user will not be aware of what does this mean that the processor in your phone has now 28 nanometers.
But what the end user if you are going to be aware that an extremely fine terminal and whose battery lasts more than one working day has a capacity of several gigahertz and can, for example, playing 3D games, or record content multimedia in high definition, all with seamless connection to the Internet.
What makes Qualcomm to integrate several key elements in the same chip. On the one hand integrate 3G and 4G connectivity, then integrate the processor itself, the graphics processor or GPU, voice and sound, GPS ... By integrating all in one chip, optimized consumption, reduce costs for the manufacturer and facilitate more efficient use of communications.
Our strategy is to maximize the integration of on-chip functions of the smartphone and bring those functions, as far as possible with simple terminals for the general public. That compared to smartphones, but they converge upwards, laptops or what we call the world at Qualcomm's Mobile Computing, the needs are different.
In a device of this nature is also desirable to reduce or enlarge their autonomy, but here are much more crucial other benefits. Qualcomm today announced the next-generation chips Quad-Core, with speeds of 2.5GHz per core and all kinds of integrated services. Tech News Buzz: Speaking of the Quad Core is starting to show some depletion of the formula for the smartphone.
We superphone that all they do is to improve performance but appear to have peaked in terms of innovation. Unless some new features like 3D display, for a while there is nothing new under the sun. What do you think in Qualcomm? Eloy Fustero: As they say, I'm glad I do that question. We work with a compatible with ARM architecture, but in reality, the internal architecture of the chip is designed for us.
Most important thing here is, again, integration. At the end of gigahertz are nothing more than a necessary response to all applications that the market demand and the manufacturer wants to integrate high-definition, 3D, faster connections. In Qualcomm our strategy is precisely to know how to integrate this in the same chip.
You ask about the 3D and other new features. I can not give an answer that is not personal, it has yet to be seen how these benefits respond to the market. The answer, in this regard, much depends on the developers. We enable a smartphone is capable of playing high-definition video and 3D with size and battery consumption optimized.
On that basis, are the developers who must create compelling applications for the end user. Tech News Buzz: One hundred tablets in 2011, but the tablet does not cover a need. They are more a luxury that enhances the user experience Is there a market to absorb all this offer? Eloy Fustero: The evolution of the current market is surprising us all.
A market volume level I can not answer. It is too soon. The tablet is doing is pulling the cart, move the ecosystem of smartphones and laptops. What we do have clear is that the tablet is the greatest example of the convergence between phones and computers. A device that is revolutionizing the technology sector, influence even in worlds such as handheld consoles or cameras.
Tech News Buzz: From all this technology, the network appears to be the weakest link. Already in the last Mobile World Congress have been very symptomatic problems of coverage in the amount of people using high speed connections at the same time. Consumption data is exponential and the last word seems to be in the hands of operators What is your opinion in this regard? Eloy Fustero: Regardless of tariffs and the commercial offer, from a technological perspective I am a bit at odds.
The ecosystem in which we move has three fundamental legs: Terminals (hardware), networking and software. A few years ago when we began to talk about 3G, the networks took the first step and failed miserably because there were no terminals or applications that leverage the new infrastructure.
Now we are at the opposite end. Suddenly the boom of the applications that consume data and that impacts on the terminals and the network itself. Today's networks are capable of reaching peaks in commercial use, 42Mbs. The LTE is capable of speeds up to 100Mbs. Right now they are in the middle contest of frequencies and each frequency is capable of various connections and features.
The operators will switch to LTE in a matter of months, and the chips are already ready. Qualcomm is also working on technologies intended to reduce the size of the cell phone so they can be installed indoors and close to points of maximum consumption data. All that is about to hit the market.
In this regard I have to break a lance for the operators. Deploy a network takes a lot of money and if no traffic is not amortized. Since they bought the first 3G frequencies has been slow to recoup that investment. Now finally it is getting recoup that investment, but operators need time to be integrating technologies because the networks are not free.
Tech News Buzz: One last question, talking about new technologies we see uses for the NFC this year? Eloy Fustero: Certainly. In 2011 we are still being implemented but I estimate that the maximum integration and use come from 2012. 
Fustero is responsible, among other things, of trying to combine the performance of chips with the trends and demands of the market in Spain. Tech News Buzz: From the Mobile World Congress many speak of the end of the era of PC. In fact, we are seeing a growing convergence between the worlds of computing and mobility, with products like tablets in which companies like Intel and Nvidia are getting more and more.
What is the strategy in this regard Qualcomm processor level? Eloy Fustero: Qualcomm's basic strategy remains the same. The market has obviously changed, but if there is one point in common between mobile phone a few years ago and now smartphone, that point is precisely the mobility. The device you agree to all voice and mobile broadband today should be able to be comfortably above should enable the connectivity that demand today, and all with battery consumption content .
How much does the battery last? which is the typical question we all ask to see a new mobile device. We would not be talking about next generation mobile features of this convergence or mention it not because the processor has been able to integrate more and more features while maintaining optimal battery consumption while maintaining a high integration of functionality in minimum space for reduce the size of the device and making it possible to optimize the costs, and bring this to the residential market.
These premises, fortunately, are still valid for us. What we've been working at Qualcomm is in the technological evolution of the chips. Now we have just announced, for example, the integration of features on the new Snapdragon architecture Krait of 28 nanometers. The average user will not be aware of what does this mean that the processor in your phone has now 28 nanometers.
But what the end user if you are going to be aware that an extremely fine terminal and whose battery lasts more than one working day has a capacity of several gigahertz and can, for example, playing 3D games, or record content multimedia in high definition, all with seamless connection to the Internet.
What makes Qualcomm to integrate several key elements in the same chip. On the one hand integrate 3G and 4G connectivity, then integrate the processor itself, the graphics processor or GPU, voice and sound, GPS ... By integrating all in one chip, optimized consumption, reduce costs for the manufacturer and facilitate more efficient use of communications.
Our strategy is to maximize the integration of on-chip functions of the smartphone and bring those functions, as far as possible with simple terminals for the general public. That compared to smartphones, but they converge upwards, laptops or what we call the world at Qualcomm's Mobile Computing, the needs are different.
In a device of this nature is also desirable to reduce or enlarge their autonomy, but here are much more crucial other benefits. Qualcomm today announced the next-generation chips Quad-Core, with speeds of 2.5GHz per core and all kinds of integrated services. Tech News Buzz: Speaking of the Quad Core is starting to show some depletion of the formula for the smartphone.
We superphone that all they do is to improve performance but appear to have peaked in terms of innovation. Unless some new features like 3D display, for a while there is nothing new under the sun. What do you think in Qualcomm? Eloy Fustero: As they say, I'm glad I do that question. We work with a compatible with ARM architecture, but in reality, the internal architecture of the chip is designed for us.
Most important thing here is, again, integration. At the end of gigahertz are nothing more than a necessary response to all applications that the market demand and the manufacturer wants to integrate high-definition, 3D, faster connections. In Qualcomm our strategy is precisely to know how to integrate this in the same chip.
You ask about the 3D and other new features. I can not give an answer that is not personal, it has yet to be seen how these benefits respond to the market. The answer, in this regard, much depends on the developers. We enable a smartphone is capable of playing high-definition video and 3D with size and battery consumption optimized.
On that basis, are the developers who must create compelling applications for the end user. Tech News Buzz: One hundred tablets in 2011, but the tablet does not cover a need. They are more a luxury that enhances the user experience Is there a market to absorb all this offer? Eloy Fustero: The evolution of the current market is surprising us all.
A market volume level I can not answer. It is too soon. The tablet is doing is pulling the cart, move the ecosystem of smartphones and laptops. What we do have clear is that the tablet is the greatest example of the convergence between phones and computers. A device that is revolutionizing the technology sector, influence even in worlds such as handheld consoles or cameras.
Tech News Buzz: From all this technology, the network appears to be the weakest link. Already in the last Mobile World Congress have been very symptomatic problems of coverage in the amount of people using high speed connections at the same time. Consumption data is exponential and the last word seems to be in the hands of operators What is your opinion in this regard? Eloy Fustero: Regardless of tariffs and the commercial offer, from a technological perspective I am a bit at odds.
The ecosystem in which we move has three fundamental legs: Terminals (hardware), networking and software. A few years ago when we began to talk about 3G, the networks took the first step and failed miserably because there were no terminals or applications that leverage the new infrastructure.
Now we are at the opposite end. Suddenly the boom of the applications that consume data and that impacts on the terminals and the network itself. Today's networks are capable of reaching peaks in commercial use, 42Mbs. The LTE is capable of speeds up to 100Mbs. Right now they are in the middle contest of frequencies and each frequency is capable of various connections and features.
The operators will switch to LTE in a matter of months, and the chips are already ready. Qualcomm is also working on technologies intended to reduce the size of the cell phone so they can be installed indoors and close to points of maximum consumption data. All that is about to hit the market.
In this regard I have to break a lance for the operators. Deploy a network takes a lot of money and if no traffic is not amortized. Since they bought the first 3G frequencies has been slow to recoup that investment. Now finally it is getting recoup that investment, but operators need time to be integrating technologies because the networks are not free.
Tech News Buzz: One last question, talking about new technologies we see uses for the NFC this year? Eloy Fustero: Certainly. In 2011 we are still being implemented but I estimate that the maximum integration and use come from 2012.
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