The next version of Safari, Apple's browser, will have a system to prevent against targeted advertising ("do not track"), reports the Wall Street Journal, Thursday, April 14. With such a device, the user indicates that the site visit he does not want to be tracked. But such a system is not binding: the sites are free to follow or reject the will of the user who does not want to be tracked by online advertisers.
According to business daily, this feature should be available to users at the same time as the next version of Apple's operating system, scheduled for the summer. In recent months, all major web browsers on the market have announced arrangements to ensure the privacy of Internet users surfing the Web.
In December Microsoft announced that the retail version of Internet Explorer 9 include an option to limit the transmission of personal data to the user through the creation of lists of sites where the user denies that his actions are watched. AN APPLICATION OF REGULATORY AUTHORITIES released in late March, Firefox 4 implements an option "do not track", which indicates that the visited site is not to be tracked.
Google, for its part, proposed in January a function of Chrome to evade the cookies, these lines of code used by sites to spy on the activities of Internet users. According to data from the site NetMarketShare, Safari, which represents 6.61% market share of browsers, Chrome is preceded by (11.57%), Firefox (21.8%) and Internet Explorer (55.92% ).
But these devices also correspond to a request from U.S. regulators. At the end of 2010, a report from the Federal Trade Commission (FTC) had regretted that the efforts of industry self-regulation have been "too slow, and so far does (have) failed to provide protection true "to the confidentiality of data. 
According to business daily, this feature should be available to users at the same time as the next version of Apple's operating system, scheduled for the summer. In recent months, all major web browsers on the market have announced arrangements to ensure the privacy of Internet users surfing the Web.
In December Microsoft announced that the retail version of Internet Explorer 9 include an option to limit the transmission of personal data to the user through the creation of lists of sites where the user denies that his actions are watched. AN APPLICATION OF REGULATORY AUTHORITIES released in late March, Firefox 4 implements an option "do not track", which indicates that the visited site is not to be tracked.
Google, for its part, proposed in January a function of Chrome to evade the cookies, these lines of code used by sites to spy on the activities of Internet users. According to data from the site NetMarketShare, Safari, which represents 6.61% market share of browsers, Chrome is preceded by (11.57%), Firefox (21.8%) and Internet Explorer (55.92% ).
But these devices also correspond to a request from U.S. regulators. At the end of 2010, a report from the Federal Trade Commission (FTC) had regretted that the efforts of industry self-regulation have been "too slow, and so far does (have) failed to provide protection true "to the confidentiality of data.
- Chrome Left Behind as Safari Gets "Do Not Track" (13/04/2011)
- Safari 5.1 Gets "Do Not Track" On OS X Lion (13/04/2011)
- Do-Not-Track Tool Added To Latest Safari Browser (14/04/2011)
- Apple's Safari sports 'do-not-track' in dev build (13/04/2011)
- Apple's Safari sports 'do-not-track' in dev build (13/04/2011)
the financial community (experts, analysts, organizations, etc.) marketing search firms
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